What is the Basic of Advertising Design?

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Advertising design is a visual communication process. It’s a way of communicating a brand’s message in a way that influences the thinking, beliefs, or behavior of people. It can be done through print, television, radio, and online. Advertising design does not have to be about products. It can also be used for social causes, public service announcements, and artistic expressions. In this blog post, we’ll explore what advertising design is and how it relates to art and culture in the modern-day world.

Best Books on Advertising Design

What is advertising design?

Advertising design simply put is the visual communication process of creating a brand’s message. It can be done through print, television, radio, and online. Advertising design does not have to be about products. It can also be used for social causes, public service announcements, and artistic expressions. 

The role of art in advertising design

The role of art in advertising is to create a mood or atmosphere that will influence people’s thinking, beliefs, or behavior. The purpose of an advertisement is to persuade you to purchase a product or service. If you don’t agree with the message, there’s no point in watching or reading an ad because it won’t affect you.

Artists have the ability to influence people’s thinking, beliefs, or behavior through their work. The form of their work can be visual, verbal, or conceptual. An artist’s ability to influence is so significant that it is considered a form of propaganda and manipulation.

History of Advertising Design

The history of advertising design started in the 18th century. By the end of the 19th century, it was a recognized profession in Europe. The first advertising agency in America was established by Edward Leman and John Baskerville in 1787. The first newspaper ads were published in London by Thomas Paine in 1776, who published his famous pamphlet “Common Sense” which sold over 200,000 copies during its lifetime.

The first American advertising agency was started by Robert J. Montgomery and Andrew Craig about a decade after the establishment of the London agency by Leman and Baskerville. By 1867, there were over 50 advertising agencies operating in New York City alone. Advertising agencies had to be licensed to operate legally; they were not permitted to operate without a license, and they had to abide by the rules and regulations set forth by the state.

A “typographic style guide” was released in 1859, which defined the rules for advertising design. The guide included the use of typefaces, capitalization, line spacing, margins, etc. The guide also defined how colors should be used in advertisements.

In 1893, a book titled “Typography for Advertising Purposes” was published by Victor A. Horsley and S. S. Browning that outlined many of the guidelines that are still followed today for advertising design including line spacing and typeface selection based on the brand being advertised as well as color usage. Horsley and Browning’s book became a very influential guide for advertising agencies and designers.

By the mid-1930s, advertising agencies were beginning to use color in their advertisements, especially in print media. The first use of color in a national advertisement was by the Campbell Soup Company’s “Tastes Good” campaign. Other companies such as General Mills, Kodak, and General Electric also made use of color in their advertisements. In 1939, a book titled “The Principles of Color Design” was published by Newton Wilson that included many guidelines for the correct usage of colors in advertisements including how to create a cohesive brand image through the selection of colors and typefaces.

In 1941, Edward Young Clarke wrote “The Elements of Typographic Style”, which is still considered one of the definitive books on typography. In it, Clarke outlined many of the basic typographic rules that still stand today including the use of serif typefaces and the importance of good line spacing to create a clear and legible design.

The 1950s saw the first use of color in television advertisements with commercials for Coca-Cola using a red background and using a stylized script font to create an eye-catching advertisement. In 1954, Brown & Bigelow published “The Elements of Color Design” which was used as a guide for color usage in advertising during this time period. The book included many examples of how typefaces should be used combined with their different color combinations to create an effective ad campaign.

In 1960, the International Typographic Style was created by the American Type Founders (ATF), which is still used today and has become a standard for how to design typography. The ATF’s guidelines were based on the “Elements of Typographic Style” by Edward Young Clarke and included rules for typeface selection, spacing, leading, and kerning.

The 1960s saw a rise in the popularity of graphic design among corporations as well as an increase in the use of typefaces with bold and contrasting weights such as Helvetica, Univers, and Futura. This was also a time when color television advertising became popular with commercials for Coca-Cola being one of the first to use color television advertising in 1956.

In 1969, “The Elements of Typographic Style” was updated by Edward Young Clarke and included a new chapter on color. Clarke stated that “colors are as important as typefaces in the design of printed matter” and that designers should not be afraid to use color in their typeface usage. He also stated that “the designer’s job is to create a livable environment for the reader.”

The 1970s saw a rise in corporate identity design, with designs for American Express, Nike, IBM, and Kodak being just some of the many examples of identity design during this time period.

In 1978, American Type Founders updated “The Elements of Typographic Style”, which included new guidelines for typeface selection as well as a chapter on color usage. In the updated version of “The Elements”, the designers stated that “the designer’s job is to create a livable environment for the reader.” The updated version also included a section on letter spacing for text, which stated that “letter-spacing should be adjusted so that the eye can see the characters clearly.”

The 1980s saw a rise in digital design, with many new programs and designs being created. In 1983, Computer Modern was first published by Adobe Systems. This typeface was designed by Dieter Rams in 1977 and was inspired by traditional German typefaces like Bauhaus Antiqua and Akzidenz Grotesk.

In 1982, Helvetica Neue was released as a re-interpretation of Helvetica. It was released by the Haas Type Foundry in Switzerland and was based on the original Helvetica design by Max Miedinger and Eduard Hoffmann.

In 1984, Adobe published a new version of their typeface, known as Garamond Premier. The Garamond typeface is a revival of the 15th-century Venetian printing press. It is named after Jean Garamond who did not invent it but rather modernized its design in the 15th century. The font family was designed to be as close to the original as possible without being too close to be distinguished from it. They were also inspired by some of the great typefaces of that time such as Bodoni and Didone.

How advertising design has changed

Advertising design changed from the early 20th century to the mid-20th century with the introduction of new technologies and techniques.

The use of new technologies, such as television and radio, has changed advertising design from the traditional methods of print. Television has completely transformed how people perceive advertising. With the use of television, it is possible to broadcast advertisements in a more visual way than just print or radio could ever achieve. With television, advertisers can now advertise their products in a way that will be directly perceived by people’s eyes.

With a few exceptions such as magazines and posters, which have been around for hundreds of years, most modern ads are created for digital platforms such as television and radio. In order for an ad to be effective on these platforms, it must be in a visual form that can be perceived.

Advertising is an art that has been around for many years. It was originally created to sell products, but the new digital platforms have completely changed the way it is viewed and used.

How advertising design relates to art

Advertising design relates to art simply because it takes visual art and uses it to communicate a message. The message of advertising can be anything from the latest fashion trends to political issues. The goal of advertising is to communicate that message in a way that influences the thinking, beliefs, or behavior of people.

Advertising is not just limited to visual art though. It can also be used in print, radio, television, and online.

How advertising relates to culture

Advertising design relates to culture because it takes visual art and uses it to communicate a message. The message of advertising can be anything from the latest fashion trend or a political message to a social cause or an artistic expression.

Advertising is a visual communication process. It’s a way of communicating a brand’s message in a way that influences the thinking, beliefs, or behavior of people. Advertising design does not have to be about products. It can also be used for social causes, public service announcements, and artistic expressions.

The Three Pillars of Advertising Design

The three pillars of advertising design are said to be the visual, the verbal, and the emotional. These three pillars are used to communicate a brand’s message in a way that influences the thinking, beliefs, or behavior of people.

The Visual

This pillar is about creating visually appealing ads. It involves creating eye-catching visuals that capture people’s attention and make them want to buy what is being advertised. The visuals should be simple, clear, and easy to understand.

The Verbal

This pillar has to do with getting your message across in words. This can be done through written text, slogans, or images among others. The words should be simple and easy to understand but should also appeal to people’s emotions by conveying an idea that resonates with them through their personal experiences.

The Emotional

This pillar is about creating feelings in people through your ads. The emotions you wish to convey should be relevant to the target audience, and the way you convey these emotions should be in a way that resonates with them.