What is Advertisement Design?

What is Advertisement DesignA

dvertising design is a field of graphic design that involves the development of advertisements for products and services. A designer might be asked to create the image for an advertisement, or they might be tasked with designing the layout of an ad campaign. Advertising design dates back to the late nineteenth century when it was used to promote goods and services. Although advertising is often thought of as a tool for businesses, it can also be used as a type of social activism.

Design is one of the most important factors in the success of any advertisement. It is the factor that makes or breaks an advertisement; it can make or break your brand.

One of the most common mistakes that businesses make when designing advertisements is not focusing on their audience. The key to successful design is relating to your audience, and understanding what they want to see when they come across your advertisement. This blog will introduce you to some of the most popular graphic design trends in advertising. These are some ways to create captivating ads for your business today.

Best Books on Advertising Design

Design Matters

Design matters because it connects you to your target audience. The more effectively you can connect with your audience, the more engaging your ad will be. Targeting your audience is important because it allows you to better understand what your audience would like to see in an advertisement, and what they wouldn’t.

Design is important because it plays a major role in the success of any advertisement. It is the factor that makes or breaks an advertisement; it can make or break your brand.

One of the most common mistakes that businesses make when designing advertisements is not focusing on their audience. The key to successful design is relating to your audience, and understanding what they want to see when they come across your advertisement. This blog will introduce you to some of the most popular graphic design trends in advertising. These are some ways to create captivating ads for your business today.

The Importance of Typography

Typography is one of the most important elements in advertising. It is the art of arranging type, and it is incredibly important in advertising because it is what attracts your audience to your advertisement. Advertising is all about grabbing your audience’s attention, and typography is the first step to doing that. There are many different types of typography, but all of them have one thing in common: they need to be easy to read.

There are many different ways to use typography in an advertisement. One of the most common ways is through headlines. Headlines are a great way to grab your audience’s attention because they stand out immediately. The key to creating an effective headline is making it catchy, while still being able to clearly convey your message. Another way that businesses can use typography in their advertisements is by using quotes from customers or experts within the industry. Quotes from customers and experts go hand-in-hand with headlines because they also stand out and grab the audience’s attention. The key is to make sure that the quote is relevant to your product or service.

Typography can be used to create a variety of different effects, such as making an advertisement feel fun and inviting or serious and professional.

The Importance of Colors

Colors are another important element in advertising. They are what catch your audience’s attention and make them want to read your advertisement. The first step in choosing colors for an ad is to choose a color scheme, which can be either a complementary scheme or an analogous scheme. A complementary scheme is when you choose two colors opposite of each other on the color wheel, such as red and green or blue and orange. An analogous scheme is when you choose two colors next to each other on the color wheel, such as red and orange or blue and green.

The next step is to choose a color that will draw your audience’s attention. This can be done by using a bright color in the background of your ad or using a color that contrasts with the text. The goal is to make sure that the text can be read easily, while still catching the audience’s attention.

Choosing Fonts

Choosing fonts is another important part of creating an advertisement. The two main factors to consider when choosing fonts are legibility and aesthetics. Legibility is how easily your audience will be able to read what you have written in your advertisement, while aesthetics are how pleasing it looks to the eye of the reader. When choosing fonts for your advertisement consider the following:

1. Font Style: There are many different font styles that you can choose from, such as italic, bold, and underline. Each style will have its own effects on your audience. For example, italicized text is often used to emphasize a certain part of your ad or to draw attention to it.

2. Size of Font: The size of the font on the ad can be changed to make it appear either smaller or larger when compared to another part of the ad. A smaller font can be useful when you want to highlight something specific in your ad, while a larger font is often used for headlines in order to draw attention to that specific portion of your text.

3. Color of Font: You can choose from many different colors of font to use on your ad. Two common choices are black and white, which are easy to read, and red, which is often used to grab attention. You can also use colored fonts if you want your ad to stand out in a certain way, such as if you’re advertising a sale or special event.

4. Typeface: A typeface is the general appearance of the font that you choose for your advertisement. There are many different typefaces available, such as Times New Roman and Comic Sans MS. Each typeface has its own unique feel that will affect how people respond to your ad when they see it in print or online.

5. Size of Typeface: The size of the typeface that you use in your advertisement can be changed to make it appear either smaller or larger when compared to another part of the ad. A smaller font can be useful when you want to highlight something specific in your ad, while a larger font is often used for headlines in order to draw attention to that specific portion of your text.

6. Color of Typeface: You can choose from many different colors of typeface to use in your ad. Two common choices are black and white, which are easy to read, and red, which is often used to grab attention. You can also use colored typefaces if you want your ad to stand out even more.

7. Font Style: A font style is the general appearance of the letters that you choose for your ad. There are many different font styles available, such as Curlz MT and Arial Narrow. Each font style has its own unique feel that will affect how people respond to your ad when they see it in print or online.

8. Size of Fonts: The size of the fonts that you use in your ad can be changed to make them appear either smaller or larger when compared to another part of the ad. A smaller font can be useful when you want to highlight something specific in your text, while a larger font is often used for headlines in order to draw attention to that specific portion of your text.

9. Font Color: You can choose from many different colors of font to use on your ad. Two common choices are black and white, which are easy to read, and red, which is often used to grab attention. You can also use colored fonts if you want your ad to stand out even more.

10. Location of the Ad: The location that you choose for your ad will determine where it will appear in a magazine or newspaper. For example, if you want your ad to appear in the middle of a newspaper page, then you will want to place it in the middle of the page when you are creating an online ad for example).

Use a Strong Creative Concept

A strong creative concept involves asking a question that your audience can relate to, and then answering it. It is important to create a strong connection between your business and the customer by making your advertisement more personal. A way to do this is by asking questions that the customers can relate to, and then answering them.

One way of doing this is by using an infographic. An infographic is an image or graphic that uses information in order to show how something works or how it affects people’s lives. Infographics are very useful for businesses because they allow the customer to see exactly what you are offering or selling and how it works in detail so they know exactly what they are getting from your service before they even decide if they want to buy from you or not.

The most important thing to remember is to use a graphic that will grab your customers’ attention. They should be able to look at your advertisement and want to find out more about your service or product.

Add an Element of Surprise or Humor

One way of creating a captivating ad is by using an element of surprise or humor in it. This will make the customer pay more attention to your advertisement and want to learn more about what you are offering. One way of doing this is by using a visual pun. A visual pun is when you take two images that have similar meanings and combine them into one image. For example, if I was selling cars, I could take the car and put it on the beach with a surfboard on top of it. This would be a visual pun because it is a play on words. The car is “surfing” on the beach.

Visual Pun

Another way of using humor or surprise to create an advertisement is by using an animated graphic. This can be done by taking an image and making it into a short video that explains exactly what you are selling or offering. You can do this with any image such as how your product works or how the customer can use your product in their daily lives. Once you have the video, you can post it on social media sites such as Facebook and Twitter or share it with people via e-mail.

Animated Image

If you are selling a product that is not practical, you can make it seem more practical by using humor. For example, if I was selling a toy that was made to look like a dog or cat, I could use humor in my advertisement. This would be done by telling the customer how this toy is better than having a real dog or cat. It would be something like; “This toy is great because it never needs to be fed, it won’t cost you any money to take it to the vet and best of all, it won’t make your house smell.” This would make the customer not only laugh but also want to buy this product so they don’t have to take care of their own pet.

Use a Clear Call-to-Action

It can be difficult to get a potential customer to take action. Whether that action is to buy your product or to click on your ad, it takes a very clear call to action for that action to occur. The best way to create a clear call to action is by creating a sense of urgency. One way of doing this is by placing an expiration date on your offer. Or you could use “limited time” or “while supplies last” as a way of creating the urgency needed for people to act. You could also use social proof, such as showing how many people have already acted on your offer, or how many sales you have made.

Use Images and Videos

People love to be entertained, and they love to see things that are new or different. This is why images and videos are so popular in advertisements. Give your customers something to look at, so they don’t get bored. Show them something new, or do something a little different than the rest of the crowd. There are so many ads out there that show the same thing: someone standing there using some product. If you use images and videos, you can give your customers something else to look at and enjoy.

Use Colors Wisely

You want people to notice your advertisement, but you don’t want it to be too bright or colorful that it distracts from what you are trying to get people to notice. It’s important to find the right balance between drawing attention, and not distracting from the main message.

Use the Right Tools

There are some tools out there that can help you make your advertisement more effective. For example, a tool called Canva can help you create images and videos for your ad. There are also tools like Sniply that can help you add calls to action that people can’t miss. Find the right tools for your business and use them effectively.

Diversify Your Advertisements

One of the most important things you can do to make sure your advertisement is effective is diversified. If you’re only using one advertisement, you’re going to miss a lot of people. So, make sure you put in different advertisements that are targeted at different audiences.

The key to this is finding ways to use the same idea, but using it in different ways. For example, if you sell products on Amazon and have a great picture of your product with a good description and price tag, don’t just put that picture on your Amazon ad. Instead, find a way to add something else to it that makes it unique for each audience so that people remember it better when they see it again

Final Thoughts on What is Advertisement Design?

Advertising design is the process of presenting an advertising message to customers, prospects, and the general public in order to promote goods and services, or ideas. Advertising designers are often employed by agencies that specialize in creating advertisements for a variety of clients. These designs are often presented in the form of print ads, billboards, online ads, TV commercials, and more. It’s important for advertisement designers to know how to create ads that will appeal to their target audience while also conveying a company’s specific message.

Do you want to learn more about building wealth? Check out these Best Books on Advertising Design.

This page may contain affiliate links. This website may contain content that comes from Amazon. This website and its pages are not intended to constitute legal, financial, or tax advice. The information on this website and its pages are not intended to constitute investment advice and all content are the views and opinions of the author(s), contributors, or administrators. Please read our disclaimer for more info.

Wealth Mindset Books - Sale
How do I Become a Successful Business Coach?

How do I Become a Successful Business Coach?

ecoming a business coach is a challenging and rewarding career. As a business coach, you help other professionals grow their businesses. It’s a role that requires extensive knowledge of the industry and strong listening skills. Business coaching...

read more
What is an Entrepreneur Coach?

What is an Entrepreneur Coach?

n entrepreneur coach is someone who works specifically with entrepreneurs to help them achieve their business goals. An entrepreneur coach does this by looking at an individual’s strengths and weaknesses and then devising a plan for how the...

read more
Do Companies Hire Coaches?

Do Companies Hire Coaches?

oaching is a trust-based relationship between two people who want to help each other grow. Coaches offer guidance, accountability, and insight that can be difficult to get from friends, family, or colleagues. But do companies hire coaches? Yes!...

read more
What is a Small Business Coach?

What is a Small Business Coach?

s a new CEO, you’re stepping into a role you’ve never played before. You are the leader of an organization with its own culture and set of people who expect you to know everything. But so much of what you know is as a former employee in your...

read more
How Much is a CEO Coach?

How Much is a CEO Coach?

s a new CEO, you’re stepping into a role you’ve never played before. You are the leader of an organization with its own culture and set of people who expect you to know everything. But so much of what you know is as a former employee in your...

read more
What are the 3 Types of Coaching Styles?

What are the 3 Types of Coaching Styles?

here are various coaching styles one can adopt as a coach. While each of these has its own merits, and when used at the right time and in the right context, they all have the potential to be effective in different situations. Coaching is not a...

read more
How do Business Coaches Make Money?

How do Business Coaches Make Money?

usiness coaches are a niche profession that is growing rapidly. Business coaching helps businesses achieve their goals by working one-on-one with company executives to develop solutions tailored to their needs. Coaching sessions focus on strategy,...

read more
What Problems do Business Coaches Solve?

What Problems do Business Coaches Solve?

ou’ve heard it before… You need a coach to help you see the forest instead of the trees. A coach helps you see where you are stuck, or perhaps they will notice your blind spots. A coach is an objective advisor with no ego, that can make you...

read more
What do the Best Business Coaches Do?

What do the Best Business Coaches Do?

re you ready to take your business to the next level? A business coach can help you do that. A coach is someone who has been in your shoes and understands what it takes to succeed. They are a neutral third party with no other agenda than to help...

read more
Is a Business Coach Worth It?

Is a Business Coach Worth It?

s a small business owner, you have more responsibilities than just running your company. From hiring the right team to managing finances and marketing, there are a lot of moving parts. To help manage stressors and avoid burning out, many small...

read more
How Much Should a Business Coach Cost?

How Much Should a Business Coach Cost?

ecoming a successful business owner is hard work. Even the most driven and determined individuals can find it difficult to keep up with all that needs to get done. This is why many small business owners hire coaches to help them stay on track and...

read more
What does a Business Coach Do?

What does a Business Coach Do?

 business coach is someone who helps you succeed by giving you unbiased advice, ongoing accountability, and insight into your personal strengths and weaknesses as an entrepreneur. They’re there to keep you on track and give you a fresh...

read more
What is a Career Development Goal?

What is a Career Development Goal?

hen you’re in a job that doesn’t align with your future career aspirations, it can be hard to figure out what your next steps should be. In fact, many people continue to struggle when it comes to figuring out how to get from point A (their current...

read more
What is Career Development Plan?

What is Career Development Plan?

areer development is the process by which employees grow and reach their potential over time. It can be challenging to maintain peak performance, especially as an employee navigates different projects and milestones in their career. Career...

read more
What is Career Development Stages?

What is Career Development Stages?

areer development is the process by which employees grow and reach their potential over time. It can be challenging to maintain peak performance, especially as an employee navigates different projects and milestones in their career. Career...

read more
What are Career Development Skills?

What are Career Development Skills?

veryone wants to land a job they love and is passionate about. But most people find it challenging to get a job that aligns with their career goals. In fact, the skills gap is one of the biggest issues when it comes to hiring and retaining quality...

read more
What is the Hardest Job on Earth?

What is the Hardest Job on Earth?

verybody has to work at some point in their life. It is fair to say that some jobs are harder than others, but which ones exactly? There are many different fields of work, from healthcare and education to sales and construction. Each job will have...

read more
What Easy Jobs Make 100K a Year?

What Easy Jobs Make 100K a Year?

ne of the most common questions about jobs that pay well is “How can I get a job like that?” But what you may not realize is that getting a job like that isn’t always as easy as it seems. Becoming an engineer or a surgeon, for example, takes years...

read more
What is a Fun Career?

What is a Fun Career?

here are so many career options out there, that it can be hard to know where to start. When looking for a new job, you might find yourself asking things like “What kind of career should I have?” or “What is a fun job?” But what exactly makes a...

read more
What Is The Easiest Well-Paying Job?

What Is The Easiest Well-Paying Job?

here are plenty of jobs that pay well, but many of them require extensive training, education, and experience. Unless you have a group of specialized skills or a lot of time to invest in training, it can be difficult to find a well-paying job...

read more
What are Good Careers to Change?

What are Good Careers to Change?

hile there are people who lead happy and fulfilling lives without ever changing their jobs, there are others who feel an itch that needs to be scratched. They may love the work they do, but they’re not satisfied with where they are in their...

read more
What is the Best Career to Retrain For?

What is the Best Career to Retrain For?

ou’ve passed 35 and decided to re-train. But what do you do next? You’re not fresh out of high school, nor are you able to go back to college again. That leaves you with a limited set of options when it comes to retraining. So, what should you do...

read more
How Do I Start a New Career at 35?

How Do I Start a New Career at 35?

eing in your mid-30s and feeling stuck in your career is a very common problem. You might have been waiting for the perfect opportunity to come along, or you might have felt like something was missing from your life for a while. Whatever the case...

read more
What is World Without Waste?

What is World Without Waste?

FDA, or the Council of Fashion Designers of America, is the main organization representing and supporting the fashion industry in the United States. Every year, they host the CFDA Awards. The CFDA Awards are the fashion industry’s top accolade....

read more
Is Zara Greenwashing?

Is Zara Greenwashing?

FDA, or the Council of Fashion Designers of America, is the main organization representing and supporting the fashion industry in the United States. Every year, they host the CFDA Awards. The CFDA Awards are the fashion industry’s top accolade....

read more
Is Greenwashing a Crime?

Is Greenwashing a Crime?

he term “greenwash” refers to the efforts of companies to appear environmentally friendly without actually doing anything to improve the environmental sustainability of their operations. That’s not the sort of thing that a company would want the...

read more
Who Created Greenwashing?

Who Created Greenwashing?

reenwashing is the act of a company marketing itself as environmentally friendly when in reality, it is not. It is often a method used by companies to hide the negative effects their products have on the environment. It’s a deceptive practice that...

read more
Why Do Companies Greenwash?

Why Do Companies Greenwash?

‍he concept of a sustainable lifestyle is all the rage these days. Virtually every article, blog post, and news story you’ll read about sustainable living inevitably touches on the topic of sustainability. And with good reason. A...

read more
Is Eco-Friendly?

Is Eco-Friendly?

he past few years have witnessed a sea change in the global consciousness about the environment. People are now more conscious of the impact of their actions and choices on the environment. At the same time, the green movement has also become a...

read more
Where Can I Read Sustainability?

Where Can I Read Sustainability?

nterest in sustainability is higher than ever. That’s because it is becoming a more common topic of conversation. More people are joining the movement to live more sustainable, green lifestyles. With this increase in interest, you can find almost...

read more
Why is Sustainable Living Important?

Why is Sustainable Living Important?

ccording to the U.S. Environmental Protection Agency, sustainability is the ability to provide for the needs and wants of current and future generations. Living sustainably is a concept that’s gaining more and more popularity and acceptance across...

read more
What are the 4 types of Planning?

What are the 4 types of Planning?

he first step to business success is to decide how to define success for the company. In many cases, businesses aren't clear on what exactly they want to achieve, and this can lead to confusion as well as frustration when goals are not met....

read more
What do you Mean Planning?

What do you Mean Planning?

lanning is all about decisions. There are lots of them, they happen every day, and each one has the potential to affect the future in some way. We should be good at making good decisions and we can't always be good at that. Planning helps us get...

read more
What are Some Types of Systems?

What are Some Types of Systems?

 system is a collection of parts that work together to achieve a common goal. Systems can be physical or open, probabilistic or deterministic, and man-made or natural systems. Best Books on Systems and Planning What is a system? The term ‘system’...

read more
What is a System Selection Report?

What is a System Selection Report?

 system selection report (SSR) is a graphical report that helps you select the best systems for your business. An SSR is a vital tool for system administrators and decision-makers. It provides a snapshot of the state of your system, including the...

read more
What is a System Plan?

What is a System Plan?

 system plan is a critical input to the design phase, which focuses on selecting the right hardware and software components, determining how they will be configured, and identifying security and management requirements. Best Books on Systems and...

read more
What is Sustainability in Farming?

What is Sustainability in Farming?

ustainability is an approach to the environment that seeks to meet human needs without depleting or degrading the environment. It’s a process of caring for and making choices that are sustainable from a human and environmental perspective. The...

read more
What Makes Something Sustainable?

What Makes Something Sustainable?

ustainability is a term used to describe something that is able to provide for its own needs and keep going without compromising the ability of future generations to meet their own needs. That’s a lot to think about! If you want to know if...

read more
What is Towards a Sustainable World?

What is Towards a Sustainable World?

n order to build a sustainable world, it is important to take the right steps. This article will cover those steps and why they are important. It will also cover the importance of sustainability and humanity’s destructive behaviors. Best Books on...

read more
What Makes a Sustainable Future?

What Makes a Sustainable Future?

hat does a sustainable future look like? It's hard to predict the future, but we can make educated guesses. A sustainable future will include a combination of social and environmental factors that are not detrimental to the next generation. Best...

read more
Is Sustainable Living Expensive?

Is Sustainable Living Expensive?

any people think sustainable living is expensive. However, there are many things that can be done to save money while living sustainably. Organic produce and using cloth diapers are two examples that are less expensive than buying the same item in...

read more
What is System Planning?

What is System Planning?

 system plan is a planning tool that helps you understand your business and its parts. By creating a system plan, you can improve efficiency and effectiveness in your business. In addition, a system plan can help you identify potential problems...

read more
What is System Planning in MIS?

What is System Planning in MIS?

n this comprehensive guide, you will learn about the different aspects of system planning in MIS, how it can be used to improve your organization's performance, and how it can be used to understand your data and assets. Best Books on Task...

read more
What is the Role of System Planning?

What is the Role of System Planning?

ask management tools are a type of software used to manage and track tasks. They can be used for any purpose, such as scheduling and tracking work, but they are most commonly used in the business world. Task management tools come in different...

read more
How Do You Track Tasks at Work?

How Do You Track Tasks at Work?

racking tasks at work is a great way to get things done. Not only does it help you stay organized, but it also helps you identify potential problems and solutions early on. In this guide, we’ll discuss the best ways to track tasks and get started....

read more
How Do You Manage a Team Task?

How Do You Manage a Team Task?

Managing a team is one of the most important skills you can have as an entrepreneur. When it comes to managing a team, there are a few things that you should keep in mind. Here are some tips on how to manage a team task successfully: Best Books on...

read more
How Do You Handle Tasks?

How Do You Handle Tasks?

andling tasks better are important for both personal and professional success. It can help you get things done more quickly, and it can help you feel more satisfied with your work. However, there are a few key things to keep in mind when handling...

read more
How do you Approach a Task Manager?

How do you Approach a Task Manager?

o one likes a hassle. That’s why it’s important to find the right task manager before you even start working on your project. Task managers make it simple and efficient for you to complete your projects, without having to worry about tedious or...

read more
What are the 3 Project Control Methods?

What are the 3 Project Control Methods?

n order to achieve great results, it’s important to have a clear goal. Whether it’s getting into shape, increasing your productivity, or becoming more successful in life, setting goals is key. However, setting goals can be difficult. There are so...

read more
Is Wind Energy Sustainable?

Is Wind Energy Sustainable?

ind energy is often touted as a sustainable energy source. It’s efficient and cheap, and it doesn’t produce any emissions. But can wind energy really be sustainable? In this comprehensive guide, we answer the question: Is wind a sustainable energy...

read more
Why Green Energy is Sustainable?

Why Green Energy is Sustainable?

reen energy is sustainable because it’s cost-effective, it emits no pollutants, and it’s environmentally friendly. To be sustainable, green energy needs to be affordable, reliable, and clean. Here are some of the reasons why green energy is a...

read more
What is the Greenest Energy Source?

What is the Greenest Energy Source?

he term “green energy” has become a popular catchphrase, especially in recent years. However, when you actually think about it, most people would probably answer that wind or solar power is the greenest form of energy. After all, these are...

read more
Is Self-Sustaining Energy Possible?

Is Self-Sustaining Energy Possible?

ave you ever heard of self-sustaining energy? It’s a phrase that’s been around for a while, but it recently got a lot of attention because of Tesla’s new car. In order for a car to run on its own power, it needs to be fueled by something other...

read more
What is the Idea of Sustainability?

What is the Idea of Sustainability?

ustainability isn't just a big word that everybody likes to use. It's about making sure you're doing things right in a sustainable way. Starting from a pure eco-systems concept in the 1970s and in the World Conservation Strategy, it transformed...

read more
How Sustainable is Renewable?

How Sustainable is Renewable?

t's a good question as to whether renewable energy is sustainable. In fact, many people don't realize that many of our modern conveniences, like the computer and phone you're reading this on, are powered by fossil fuels. These are often not even...

read more
What is the Cleanest Form of Energy?

What is the Cleanest Form of Energy?

he sources of clean energy are considered to be green power (solar, wind, biomass, and geothermal). While green power is still viewed as clean and renewable, it is not considered to be “pure” in its source – which can pose problems if it is...

read more
How Can Energy be Sustainable?

How Can Energy be Sustainable?

There are so many ways to be energy efficient, but one of the most important ways is to use renewable energy. Renewable energy is the power that comes from natural resources, like water, wind, and solar. It's a more sustainable way to generate...

read more
What is Meant by Sustainable Energy?

What is Meant by Sustainable Energy?

ustainable energy is a growing area of study as we try to understand how to best use our planet's natural resources. This includes energy sources that do not harm our environment and that are still available. Renewable energy is one of the best...

read more
How Do You Manage Daily Tasks?

How Do You Manage Daily Tasks?

asks are a necessary part of our lives, but they can be difficult to manage. If you’re trying to get things done in an efficient and effective way, here are eleven tips to help you manage your tasks better. Best Books on Task Management Find a...

read more
Why is Task Management Important?

Why is Task Management Important?

here are so many demands on our time, and managing them all can be difficult. But task management is a crucial part of any successful business. Without a good task management system, it can be hard to stay organized and ensure that your work is...

read more
How Can You Improve Productivity?

How Can You Improve Productivity?

ask management is really just the ability to identify, organize, and complete tasks, in whatever form they may take. This can include planning and strategizing, tracking and checking tasks, prioritizing and delegating tasks. Beyond the tasks...

read more
What is Total Float?

What is Total Float?

he total float is the amount of work that can be delayed without delaying the project completion date. If the total float extends too far into the future, the project completion date is pushed out beyond the time when the project must be...

read more