by Maurice Agudelo | May 5, 2021 | Branding
B randing to the customer is a business strategy that can be a huge benefit if done right. However, it also has some disadvantages which are important to consider before starting your branding campaign. This article will discuss both advantages and disadvantages of...
by Maurice Agudelo | May 5, 2021 | Branding
S ingle branding refers to a business strategy that is focused on one brand instead of multiple brands. The single branding strategy is often used by companies such as Coca-Cola, Nike, Adidas, and Apple. Single branding can be beneficial for business owners because it...
by Maurice Agudelo | May 5, 2021 | Branding
W hat is umbrella branding? It’s a business strategy that can help you grow your brand and make more money. The goal of this marketing tactic is to create a recognizable name or logo for your company, which increases customer loyalty and makes it easier to sell...
by Maurice Agudelo | May 5, 2021 | Branding
W hen you think about your business, you likely have a general idea of what branding means. Branding is the process of creating and maintaining an identity for a company in the minds of its customers or potential customers. This includes all aspects from advertising...
by Maurice Agudelo | May 5, 2021 | Branding
A family branding strategy is a business marketing strategy that uses the family name or image as the brand. This type of branding technique can be very effective for companies with a strong and well-known family, such as The Walt Disney Company. For smaller...
by Maurice Agudelo | May 5, 2021 | Branding
P rivate branding is a strategy that can be used by entrepreneurs and companies to differentiate their business from competitors. Private brands are those products or services which have been created, manufactured, or marketed under one company’s name, rather...
