Best Books on Subliminal Advertising

Very good condition, except for some underlining on 5 pages. No loose pages, but the binding is probably too dry to hold if read.

An engaging, entertaining, and informative introduction to probability and prediction in our everyday lives

Although Probably Not deals with probability and statistics, it is not heavily mathematical and is not filled with complex derivations, proofs, and theoretical problem sets. This book unveils the world of statistics through questions such as what is known based upon the information at hand and what can be expected to happen. While learning essential concepts including “the confidence factor” and “random walks,” readers will be entertained and intrigued as they move from chapter to chapter. Moreover, the author provides a foundation of basic principles to guide decision-making in almost all facets of life including playing games, developing winning business strategies, and managing personal finances.

Much of the book is organized around easy-to-follow examples that address common, everyday issues such as:

• How travel time is affected by congestion, driving speed, and traffic lights
• Why do different gambling casino strategies ultimately offer players no advantage
• How to estimate how many different birds of one species are seen on a walk through the woods

Seemingly random events—coin flip games, the Central Limit Theorem, binomial distributions, and Poisson distributions, Parrando’s Paradox, and Benford’s Law—are addressed and treated through key concepts and methods in probability. In addition, fun-to-solve problems including “the shared birthday” and “the prize behind door number one, two, or three” are found throughout the book, which allows readers to test and practice their new probability skills. Requiring little background knowledge of mathematics, readers will gain a greater understanding of the many daily activities and events that involve random processes and statistics.

Combining the mathematics of probability with real-world examples, Probably Not is an ideal reference for practitioners and students who would like to learn more about the role of probability and statistics in everyday decision-making.

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed.

Black Ops Advertising dissects this rapid rise of “sponsored content”, a strategy whereby advertisers have become publishers and publishers create advertising – all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE – the ultimate subtle sell.

Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and critical analysis; content analysis and effects; visuality; marketing, advertising, public relations, and promotion; and digital technology and futures.

Handbook of Product Placement in the Mass Media is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, Ph.D., APR. This first-of-its-kind book features interviews with leading critics and proponents of product placement (including the Pulitzer Prize-winning media critic of the LA Times and the Director of the Center for Science in the Public Interest in Washington, DC). You’ll also find a lively roundtable of many of the major contributors (in Q&A format), a review of a recent video on product placement, and a helpful resource guide to publications and Web sites that further enhance the value of the book.

From the editor:
The influence of product placement is perceived as so great that its detractors have sought federal regulation of the practice. This book examines the wider contexts and varied texts of product placement and related mass media marketing strategies. The contributors represent a rich variety of methodological approaches and viewpoints, which should stimulate readers to think about this complex issue in an appropriately multifaceted fashion and to triangulate their own study.

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics presents careful research, expert opinion, and insiders’ perspectives on:

• product placement’s historical context—from its origins in early radio and television programming to the evolution of the practice and the advent of “advertainment” and brand promotion via online computer games
• the evolution of product placement in Hollywood—with a trend analysis of the 15 top-grossing motion pictures of 1977, 1987, and 1997
• the use of product placement to generate additional production revenue for motion pictures
• brand synergy and building brand identity
• legal aspects of product placement—how it relates to the First Amendment and to the Supreme Court’s commercial speech doctrine
• ethical issues related to product placement, product integration, and video insertion. . . plus fascinating case studies focusing on important aspects of product placement:
• its use in movie and television programs in general, and in the 2000 movie Cast Away in particular
• its use as a marketing technique for medical products
• the impact upon brand recognition of adding an audible reference to a visually prominent brand placement
• the inclusion of brand names in book storylines
• the impact upon viewers of the use of fake (generic, fictitious) products in “realistic” films

We’ve all been told that enthusiasm, a positive mental attitude, goal-setting, and making friends are the keys to persuading people-but these are myths that can actually create obstacles to success in both social and business relationships.

Now you can learn the most effective way to truly win people over. How 10% of the People Get 90% of the Pie takes you on a fascinating journey into the core of human behavior upon which every desire, decision, and action is based. Discover:

How to instantly “size up” someone and program his or her subconscious thoughts
The hidden meaning behind keywords
Ways to send out positive, persuasive, subliminal signals
How actions (literally) speak louder than words
Why conventional motivation techniques fail in the real world
How anyone can become a master of subliminal persuasion
And much more!

Start using the techniques that have made a handful of people successful and unlock the potential of…How 10% of the People get 90% of the Pie

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman’s most powerful new tool, promising to plumb the depths of shoppers’ subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm.

Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce.

Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with “consumer insights” and “account planning” direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter’s positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world–our perception, behavior, memory, and social judgment–is largely driven by the mind’s subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events–along the way, changing our view of ourselves and the world around us.

When we speak and discuss the Psychology of Advertising, the different variety of perceptions is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well and in time, inside out, what works and what does not, so that you don’t waste any time and money on a bad copy. Over here in this book, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept. If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect easy to read guidebook that covers all the basics of selling with a deeper understanding of the link between our human cognitive baizes and creating an advertisement that delivers the message you want them to receive. If you are a student considering majoring in communications design and understanding the potential it holds to learn this skill, it will be an asset to you for life regardless of whether you enter the advertising industry. It will enable you to understand the way people see things the way that they want to, but knowing that you can learn to influence that perception to the degree that you want them to. Hence, psychology plays a huge role in all of this

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of “hidden persuaders” became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan’s media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.

This life-changing how-to guide demystifies self-hypnosis and subliminal technology to demonstrate how they are effective tools for your self-improvement journey

Everybody has some character trait he or she would like to change, and there are many techniques available to facilitate these changes. Unfortunately, many of them are either impractical or expensive—or both!

Most people are somewhat familiar with hypnosis and subliminal technology but are reluctant to use them as serious self-help tools. In large part, this is due to the fact that they’ve been mired in mystique, urban legend, and disinformation. The truth is that both self-hypnosis and subliminal communication are backed by extensive research that demonstrates their efficacy. More important, once learned, they can be customized for any situation and used almost anytime and anywhere.

Join Eldon Taylor on your own self-improvement exploration using the tools in this book and on the accompanying audio download. Experience hypnosis and subliminal patterning for yourself!

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drive us to buy. Among his finding:

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s’ work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

“One of the best books around for demystifying the deliberately mysterious arts of advertising.”–Salon

“Fascinating, entertaining, and thought-stimulating.”–The New York Times Book Review

“A brisk, authoritative and frightening report on how manufacturers, fundraisers, and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command–The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to “persuade” us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media, and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns, and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies and forever changed the way we look at the world of advertising.

If you want to understand how to influence people’s unconscious minds to do anything you want, then keep reading.

Have you ever wished that your partner or spouse was more receptive to all your great ideas?

Do you ever wish you could get your kids to behave well, follow your instructions, and stop stressing you out?

Do you wish you could influence your co-workers, get your boss to listen to you, and improve your career prospects?

If you wish to accomplish any of these things, this book is a must-read for you!

You will learn tried-and-tested techniques that involve the use of subliminal psychology and neuro-linguistic programming to get people to do what you want without them ever realizing that they are being influenced. You will get to understand how the human subconscious works, as well as why it’s an extremely powerful tool if you want to control a person’s thoughts, actions, and behavior.

For each technique that’s discussed in the book, the author offers one or more real-world examples of how the techniques can be used, so it makes it a whole lot easier for you to grasp the concepts.

This book will teach you:

• The concept of subliminal psychology gives you a strong background as you seek to understand the subconscious influence techniques. 
• The use of subliminal psychology in the context of different kinds of romantic relationships, including marriage, long-term relationships, and even courtship and first dates. 
• How to get your children (both younger kids and adolescents) to do what you want by basically implanting ideas in their minds without them realizing it. 
• How to navigate competitive work environments with the help of NLP and subliminal psychology techniques. 
• How to quickly psychoanalyze people so that you know which methods are the best when you want to influence them. 
• To use words and certain verbal hints to steer people in whatever way that you like, without them being consciously aware of what you are doing. 
• How to lie in a way that is convincing, but it also outlines how you can tell when people are deceiving you. 
• How you can monitor the effectiveness of your subliminal psychology strategy by learning how to predict people’s reactions. 

Even if you are a complete amateur in matters related to psychology, you can pick up this book right now and use it to drastically improve your ability to influence people!