41 Best Books on Real Estate Agents

Best Books on Real Estate AgentsI

f you are a realtor or one who is contemplating on getting your license. You probably asked yourself on more than one occasion, “how can I become a successful real estate agent?” Although the answer is not easy, the answer is really straight forward. If you treat your real estate career as running a small business, you will achieve some level of success. The real estate agent must see themselves as a small business. The real estate agent needs to be well equipped in sales, marketing, communication, networking, attitude, strategy, dedication, among other things. Understanding how to close on a house in writing is just one, probably a tiny part of becoming a successful real estate agent.

Table of Contents

Best Books on Real Estate Agents: THE LIST

1. The Millionaire Real Estate Agent | By Gary Keller

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Anyone who wants to turn their real estate practice into a highly successful business must understand the fundamental models that drive the best real estate agents in the industry. In The Millionaire Real Estate Agent, these models are revealed and explained. This book represents the culmination of decades of real estate experience, research, and consulting, with case studies from some of the top millionaire agents in the U.S.

In this revolutionary handbook you’ll learn:

* Three key concepts that drive mega-agent production.
* Essential economic, budgetary, organizational, and lead generation models that are the foundations of any high-achievers business.
* The distinguishing characteristic of Millionaire Real Estate Agents–the way they think!
* How you can get on the real estate career path to Earn a Million, Net a Million, and then Receive a Million dollars in annual income.

The Millionaire Real Estate Agent is not about quick fixes. It is about the innovative application of proven business techniques to the real estate industry. Isn’t it about time you put your career on the path to becoming a Millionaire Real Estate Agent?

2. Up and Running in 30 Days | By MA Carla Cross

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This popular business start-up guide provides new and seasoned real estate agents with an effective system to plan, prioritize, and increase productivity in just four weeks. Current real estate trends are covered, along with relationship and marketing techniques, selling skills, calling scripts, and the principles behind a high-producing business.

Features:

  • It presents a proven plan to increase productivity and achieve maximum results
  • It contains a full set of planning guidelines with daily instructions. Perforated forms can be torn out and copied
  • An easy-to-read and easy-to-use business planning format: a simple, logical jump-start
  • Publisher: Dearborn Real Estate Education

3. Real Estate Success in 5 Minutes a Day | By Karen Briscoe

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Investing your first 5 minutes a day reading and sharpening your skills can put you on the fast track to success in your life and business. masters and experts have shared their wisdom through words. Learning from these experienced leaders by reading their words is how you, too, can achieve personal and professional transformation. Success is achieved by getting into action immediately and applying the principles learned. Applied knowledge leads to success.

That is the beauty of author and top-performing agent Karen Briscoe s Real Estate Success in 5 Minutes a Day. You truly only have to invest five minutes a day to achieve amazing results.

One of the easiest ways to develop a new habit is to attach it to an existing habit. The new activity is particularly sticky when combined with one you enjoy. So pair your inspirational reading for the day with your morning cup of tea or coffee. By combining a new behavior with an already established habit, the established habit becomes the reminder. You don t even have to think about it. The new habit becomes effortless, as there is the automatic reward associated with it.

Make the decision now to become a lifelong learner and you will become one. Commit to the habit of reading one of the 365 daily chapters first thing every morning. And then identify one new concept to apply in your life and business.

Success thinking, combined with success activities and success vision, creates a sweet life that truly will transform your life.

4. Endless Referrals | By Bob Burg

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The definitive guide to turning casual contacts into solid sales opportunities

In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

“If you’re serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success.”

–Tom Hopkins, author of How to Master the Art of Selling

“Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere.”

— Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor

“I’ve found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder.”

–Alan Weiss, Ph.D., author Million Dollar Consulting

“Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure.”

–Dottie Walters, author of Speak & Grow Rich

“A no-nonsense approach to building your business through relationships.”

–Jane Applegate, syndicated Los Angeles Times columnist

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5. How to Earn $100K Your First Year in Commercial Real Estate | By Mike Falk

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Have you thought about getting into commercial real estate but don’t know where to begin? With Abundant Broker™, top-producing broker and mentor Mike Falk shows you how to do it right, from the start. What the Abundant Broker™ System can do for you: • Show you step by step how to generate $100K in your first year in CRE• Teach you how to specialize and become the market leader in your specialized area• Help you build a database and generate warm leads• Help you execute the fundamentals of CRE until they become second nature • Show you how to leverage the CRE industry to create your legacyIf you believe deep inside that you are capable of achieving more but don’t have a clear path on how to achieve wealth and influence, stick with the fundamentals taught in the Abundant Broker™. Within ten years (or sooner) you will become a millionaire, and within twenty years you will be financially independent.

6. The Sell | By Fredrik Eklund

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The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful.  In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away.
 Whether you’re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you’re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter your background.

7. Your First 365 Days in Real Estate | By Shelley Zavitz

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Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career – full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening and completely practical insider’s guide shows you how to get where you want to be – even if you’re starting from nothing. Author and successful real estate agent Shelley Zavitz reveals in unprecedented detail: – what to expect the first year of your career – how to implement systems that will impact your business in the next 90 days – how to build a marketing plan in a digital world – how to work your contacts to start your referral pipeline – how mindset can make or break your business and what to do about it – why surrounding yourself with the right people is essential. Shelley shares her own story as a new real estate agent – including how she built a brand starting with a network of just four people in a totally new city. The book also comes complete with worksheets, hot lists and examples of great branding so that you can catapult your business into the fast lane right now. Your First 365 Days in Real Estate is the number-one resource for new agents in the industry – don’t miss out on your potential as a realtor without it.

8. The E-Mythe Revisited | By Michael E. Gerber

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E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.The E-Mythe Revisited | By Michael E. Gerber

9. The Road to Recognition | By Seth Price and Barry Feldman

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“If you want to build a personal brand in the digital age, this should be your bible.”
BRIAN DEAN, founder of Backlinko.com Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut. But now there’s a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you’re an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist. Insights from professionals who are reaping the rewards of recognition

10. The Miracle Morning for Real Estate Agents | By Hal Elrod, Michael J. Maher, Michael Reese, and Jay Kinder

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All real estate agents share one thing in common: we’re all striving to get to the NEXT LEVEL of personal and professional success. We want to take our lives, our businesses, and ourselves to the next level. What if you could get there, faster than you ever thought possible, by simply changing how you start your day?

The original Miracle Morning book took the Real Estate industry by storm, transforming the lives and businesses of tens of thousand of agents. Now, The Miracle Morning for Real Estate Agents will do exactly that for you by taking you on a journey into the lives of top-producing agent, Rick Masters and his wife, top-producing lender, Michelle Masters. First introduced to you in the best-selling book, The 7 Levels of Communication, real estate professionals Rick and Michelle are now married and expecting their first child, but the demands of their industry have left them overworked, overweight, stressed out and unfulfilled. Something’s got to change. They attend a seminar and meet other agents who have transformed their lives—both personally and professionally—using a simple 30-day Challenge.

Although Michelle is optimistic, Rick is skeptical. But with nothing to lose and a lot to gain, Rick agrees to sign up. Little does he know that you really can transform any—or EVERY—area of your life, in just 30 days. You’re about to discover how! Grab Your Copy of The Miracle Morning for Real Estate Agents today!

The Miracle Morning Book Series includes all of the titles below and doesn’t have to be read in any particular order.

Book 1: The Miracle Morning
Book 2: The Miracle Morning for Real Estate Agents
Book 3: The Miracle Morning for Salespeople
Book 4: The Miracle Morning for Network Marketers
Book 5: The Miracle Morning for Writers
Book 6: The Miracle Morning for Parents and Families
Book 7: The Miracle Morning for Entrepreneurs
Book 8: The Miracle Morning for Transforming Your Relationship
Book 9: The Miracle Morning for College Students
Book 10: The Miracle Morning Companion Planner
Book 11: Miracle Morning Millionaires

11. The Honest Real Estate Agent | By Mario Jannatpour

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Brand New Third Edition! This book is for brand new Agents and experienced Agents looking to jump start their business. It’s not a book for everyone. The book is for Honest Real Estate Agents who care about their customers, work hard and want to make a difference in helping other people. One of the drawbacks of most real estate schools is they teach you only how to pass the real estate exam. They don’t teach you how to succeed as a Real Estate Agent once you get your license. This is the book for you because it will help you hit the ground running once you get your license. In the past five years thousands of new Agents have bought this book as they embark on their career in real estate.

12.#GetSocialSmart | By Katie Lance

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This book is a social media guidebook for entrepreneurs, small business owners and real estate professionals. In this book, I teach how to create a smart social media strategy including the ins and outs of: Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Pinterest and many others. This book also teaches how to create your online story that will tell the story of what it feels like to work with you, by using graphics, videos and/or blog content. You will learn how to create a content strategy including blogging, live streaming (i.e. Facebook Live) and video marketing including how to use a content grid and editorial calendar to save you time and energy and to make planning easier. Social media is not a one-way street. You have to give to get. This book teaches how to create a smart social media business strategy including what to post and when, what platforms to focus on and how to blend the personal and professional part of social media to build lasting relationships. We do business with people we know, like and trust and social media when done right is one of the best ways to build that trust and build your business!

13. The Million Dollar Real Estate Team | By Chris Watters with Bradley Pounds

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Ever feel like you can’t jump off the real estate merry-go-round of listing appointments, property showings and one transactional fire after another? Do you want to build a team that can operate without your day-to-day involvement, but don’t know where to begin? If you’re like thousands of other successful agents, you probably feel like you’re producing as much as you can as a sole operator, but moving from ‘Captain Everything’ to an ownership mentality sounds too daunting. Contained in this book is a step-by-step business plan with simple, unambiguous directions on which steps to take and in what order. Learn from Chris Watters and Bradley Pounds how they scaled their business at a breakneck pace and earned a profit of over $1 million in just three years.

14. The HyperLocal HyperFast Real Estate Agent | By Daniel James Lesniak

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#1 Best-Seller on Amazon!

According to recent surveys the average real estate agent makes less than $10,000 a year, and close to 90% of new agents do not last more than two years. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year, and for agents who are just starting out that number is less than four.

In 2012 Dan Lesniak used a unique strategy to upend these industry trends. In his first year in real estate Dan completed over 36 transactions to total over $22 million in sold volume, making him one of the most successful rookie real estate agents ever. This then set him up to take over one of the most competitive market areas in the country – one completely dominated by agents with 10+ years’ experience.

With The HyperLocal HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market.

What Other Industry Leaders Have Said About the Book:
“I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I’ve ever seen. He has great systems, structures, and processes. That is what separates him from the rest!” – Rick Ruby, Core Head Coach

“One of my favorite sayings is ‘follow the yellow brick road’. In this book, Dan clearly lays out the path to Emerald City, avoiding all the dangers of creating your own way. In Dan’s first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents—regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you!” – Pam O’Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller’s The Millionaire Real Estate Agent book

“There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders.” -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent

“Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now!” – Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually

“Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan’s creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent.” – Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer

“Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competitive markets in the country, while also growing his brokerage and giving back to the community.” – Elysia Stobbe, Real Estate RockStar and #1 Best Selling author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye

15. The Seven Levels of Communication | By Michael J. Maher

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Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.

16. Permission Marketing | By Seth Godin

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The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product,Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.

17. The Book of YES | By Kevin War

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In The Book of YES, you will find the most powerful scripts in the real estate industry today. If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest. And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are… Prospecting scripts for sellers that lead up to the listing appointment. My unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact. The Buyer Scripts that I’ve personally used for years to build my own real estate business from scratch. The Objection scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. And each script has been tested, tweaked and perfected. How do I know this? Because I’ve used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts… How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. My practice techniques for memorizing and using these scripts to their full impact. You won’t just be pulling words from your memory, you’ll be speaking from the heart so you come across as genuine. The “tiny tweaks” that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I’ve mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients. The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations. This book is not about intimidating your clients to agree with you, it’s about inspiring them to say YES. And the more they do, the more abundance and success you will have in your life. The ultimate YES is saying YES to your goals, your dreams and your family so you can create the lifestyle that you want.

18. Hacking Growth | By Sean Ellis and Morgan Brown

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. 

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.  

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.

19. Laugh Your Way to Real Estate Sales Success | By Cathy Turney

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Top-producing real estate broker and award-winning humorist Cathy Turney shows real estate salespeople how to reliably achieve and sustain a six-figure income in this laugh-out-loud exposé and a how-to book about the real estate sales business.

As managing partner at Better Homes Realty in the San Francisco Bay Area, Cathy has seen it all in her 25-plus-year real estate career and ranks in the top 10 percent of all real estate agents in sales production nationally. Whether you are a newly licensed real estate agent, an experienced pro, or someone who wants to learn what Realtors do all day and many nights, you will find this book adds greatly to your success and ability to smile!

“Laugh Your Way to Real Estate Sales Success raises the bar for others of its kind. Top-notch success tips, practical solutions to challenges, and how to consistently make money in a field that tests one’s perseverance—all are delivered with wit and candor.”

—Judd McIlvain, Emmy Award-winning TV and radio consumer reporter

Bonus! Inside this book you will find a link to three valuable perks:

1. “Inspire Me” weekly text messages about real estate sales and marketing to keep you on track and smiling!

2. A sample of Cathy’s highly successful real estate prospecting newsletter with pointers on what to include, why to include it, where to find the information, and how to distribute it.

3. Coaching in Cathy’s monthly conference call forum – FREE!

20. Never Split the Difference | By Chris Voss

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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Quotes from Never Split the Difference;

“He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.”

“Conflict brings out truth, creativity, and resolution.”

“Negotiate in their world. Persuasion is not about how bright or smooth or forceful you are. It’s about the other party convincing themselves that the solution you want is their own idea. So don’t beat them with logic or brute force. Ask them questions that open paths to your goals. It’s not about you.”

“This is listening as a martial art, balancing the subtle behaviors of emotional intelligence and the assertive skills of influence, to gain access to the mind of another person. Contrary to popular opinion, listening is not a passive activity. It is the most active thing you can do. Once”

“Another simple rule is, when you are verbally assaulted, do not counterattack. Instead, disarm your counterpart by asking a calibrated question.”

“Psychotherapy research shows that when individuals feel listened to, they tend to listen to themselves more carefully and to openly evaluate and clarify their own thoughts and feelings.”

21. Your First Year in Real Estate | Dirk Zeller

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Newly Expanded with More Expert Advice to Help You Build a Winning Real Estate Career
 
Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. 

Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to:

• Selecting the right company
• Developing valuable mentor and client relationships
• Using the Internet and social networking to stay ahead of the competition (NEW!)
• Setting—and reaching— essential career goals
• Staying on top in today’s challenging real estate climate (NEW!)
• And so much more.

Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.

22. The Ultimate Sales Machine | By Chet Holmes

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Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve? Sales, marketing, management, and more.

Quotes from The Ultimate Sales Machines;

“Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you over everyone else. Make sure you hit their pain points. Include your own pitch for your product or service only after you have covered the education thoroughly.”

“The Web Site Web sites suffer the same problem as most brochures. They are mostly ego pieces touting your greatness. In contrast, a Web site that offers information of value to your prospects can be a community, a place where your prospects go to look at new things, to get information, to interact with you, and to get to know you better. Have free articles, free education, free sound bites, and free insights. Once prospects have registered with your shy yes page, connect them to the rest of your world with a follow-up email or with a click-through at some point after the shy yes page. Remember, the goal is to create a marketing”

“About half of the salespeople, I’ve worked with over the years gave up after a single rejection. They would call a client, the client would say no, and the salesperson would never call that person back. Very few, perhaps only 4 percent to 5 percent, keep trying after four rejections. Yet, as you learned in the previous chapter, I’ve found that it takes about 8.4 rejections to get a meeting. And what makes the difference between people who will face that rejection one time and quit or 40 times and never quit is determined purely by the strength of their ego.”

“you will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.”

“The one who gives the market the most and best information will always slaughter the one who just wants to sell products or services.”

23. The Go-Giver | By Bob Burg and John David Mann

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“Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.”
 
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.
 
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving.
 
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
 
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”
 
Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives, and in their communities.

24. Ego Is the Enemy | By Ryan Holiday

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Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, the ego holds us back.
 
Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.
 
In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

Quotes from Ego is the Enemy;

“Your potential, the absolute best you’re capable of—that’s the metric to measure yourself against. Your standards are. Winning is not enough. People can get lucky and win. People can be assholes and win. Anyone can win. But not everyone is the best possible version of themselves.”

“The only real failure is abandoning your principles. Killing what you love because you can’t bear to part from it is selfish and stupid. If your reputation can’t absorb a few blows, it wasn’t worth anything in the first place.”

“When success begins to slip from your fingers—for whatever reason—the response isn’t to grip and claw so hard that you shatter it to pieces. It’s to understand that you must work yourself back to the aspirational phase. You must get back to first principles and best practices.”

“Almost universally, the kind of performance we give on social media is positive. It’s more “Let me tell you how well things are going. Look how great I am.” It’s rarely the truth: “I’m scared. I’m struggling. I don’t know.”

“And that’s what is so insidious about talk. Anyone can talk about himself or herself. Even a child knows how to gossip and chatter. Most people are decent at hype and sales. So what is scarce and rare? Silence. The ability to deliberately keep yourself out of the conversation and subsist without its validation. Silence is the respite of the confident and the strong.”

25. Purple Cow | By Seth Godin

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You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – isn’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Quotes from Purple Cow;

“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”

“Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be super special?”

“just about every company forgot the lesson of the Cow. Instead of taking the money and using it to create a series of innovations that could lead to the next Cow (at a higher, bigger level), these companies took profits.”

“For the frequent user, the impact of a cooler, better, easier-to-use input device is profound – so profound that many users are happy to proselytize to their peers. More sneezing of a Purple Cow.”

“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”

“If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.”

“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”

26. The One Thing | By Gary Keller

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People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.

By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions–and lots of stress.

AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.

NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you’ll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life–work, personal, family, and spiritual. WHAT’S YOUR ONE THING?

Quotes from The One Thing;

“Work is a rubber ball. If you drop it, it will bounce back. The other four balls– family, health, friends, integrity– are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered.”

“People do not decide their futures, they decide their habits and their habits decide their futures.” —F. M. Alexander”

“I cannot believe that the purpose of life is to be happy. I think the purpose of life is to be useful, to be responsible, to be compassionate. It is, above all, to matter, to count, to stand for something, to have made some difference that you lived at all.”

“Extraordinary results happen only when you give the best you have to become the best you can be at your most important work.”

“A life worth living might be measured in many ways, but the one way that stands above all others is living a life of no regrets.”

“It is not that we have too little time to do all the things we need to do, it is that we feel the need to do too many things in the time we have.”

27. Outrageous Authenticity | By Leigh Brown

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Are you tired of feeling pressured to sell to everyone in the room all the time? Do you cringe when people stand away from you at cocktail parties after they find out you’re in sales? If that’s you, then like many other sales professionals out there, you may need to overhaul the way you think about sales. Leigh Brown is known as the “No Bullshit” Realtor®. Her outrageously authentic approach to sales has skyrocketed her into the top 3 percent of real estate agents in the nation. In Outrageous Authenticity, Brown arms you with the tools you need to: · Present a confident image of yourself to the world · Use social media effectively to explode your fan and buyer base · Boost your sales numbers by understanding your buyers’ needs · Become a sales magnet by having an opinion and overcoming criticism · Brand yourself authentically and consistently for long-term success Once you let authenticity loose in your life, everything changes. It’s time to tear down that old image of what a salesperson is and remake it—your way. Are you ready to be outrageously authentic?

28. Switch | By Chip Heath and Dan Heath

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say, Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: 
●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
●      The home-organizing guru developed a simple technique for overcoming the dread of housekeeping.
●      The manager transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

29. The Conversion Code | By Chris Smith

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The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today’s consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You’ll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today’s consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

  • Engage with consumers more effectively online
  • Leverage the strengths of social media, apps, and blogs to capture more leads for less money
  • Convert more Internet leads into real-world prospects and sales appointments
  • Make connections on every call and learn the exact words that close more sales

The business world is moving away from “belly-to-belly” interactions and traditional advertising. Companies are forced to engage with prospective customers first online―the vast majority through social media, mobile apps, blogs, and live chat―before ever meeting in person. Yesterday’s marketing advice no longer applies to today’s tech-savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

30. Guerrilla Marketing | By Jay Conrad

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

31. Never Eat Alone | By Keith Ferrazzi

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The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
 
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
 
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
 
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
“Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something.
Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event—“invisibility” is a fate worse than failure.
Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.
 
In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.
 
Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside How to Win Friends and Influence People for years to come.

Quotes from Never Eat Alone;

“Success in any field, but especially in business is about working with people, not against them.”

“real networking was about finding ways to make other people more successful.”

“I’ve come to believe that connecting is one of the most important business—and life—skill sets you’ll ever learn. Why? Because, flat out, people do business with people they know and like. Careers—in every imaginable field—work the same”

“It’s better to give before you receive. And never keep score. If your interactions are ruled by generosity, your rewards will follow suit.”

“Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation. We have to stop pretending we are individuals that can go it alone. —MARGARET WHEATLEY”

“Poverty, I realized, wasn’t only a lack of financial resources; it was isolation from the kind of people who could help you make more of yourself.”

32. The Compound Effect | By Darren Hardy

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No gimmicks. No hyperbole. Finally, just the truth on what it takes to earn success
 
As the central curator of the successful media industry for over 25 years, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies on:
  • How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented, or more experienced.
  • Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
  • Painlessly installing the few key disciplines required for major breakthroughs.
  • The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.
  • Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.
  • The acceleration secrets of superachievers. Do they have an unfair advantage? Yes, they do, and now you can too!
If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you desire. Begin your journey today!

Quotes from The Compound Effect;

“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.”

“Forget about willpower. It’s time for why-power. Your choices are only meaningful when you connect them to your desires and dreams. The wisest and most motivating choices are the ones aligned with that which you identify as your purpose, your core self, and your highest values. You’ve got to want something, and know why you want it, or you’ll end up giving up too easily.”

“You alone are responsible for what you do, don’t do, or how you respond to what’s done to you.”

“The first step toward change is awareness. If you want to get from where you are to where you want to be, you have to start by becoming aware of the choices that lead you away from your desired destination.”

“Your biggest challenge isn’t that you’ve intentionally been making bad choices. Heck, that would be easy to fix. Your biggest challenge is that you’ve been sleepwalking through your choices.”

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.”

33. The Road to Recognition | By Seth Price and Barry Feldman

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Ready to reap the rewards of recognition?
You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut. But now there’s a remarkably useful roadmap featuring:

An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success.

26 practical lessons to help you whether you’re an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist

Insights from professionals who are reaping the rewards of recognition

34. #AshGaryVee | By Gary Vaynerchuk

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Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to create a personal brand, launching products effectively to staying healthy—and even buying wine.

Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

35. #AshGaryVee | By Gary Vaynerchuk

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There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

36. The Greatest Salesman in the World | By Og Mandino

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The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.

“Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations

“I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc.

“I was overwhelmed by The Greatest Salesman in the World. It is, without a doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky

Quotes from The Greatest Salesman in the World;

“I will live this day as if it is my last. …I will waste not a moment mourning yesterday’s misfortunes, Yesterday’s defeats, yesterday’s aches of the heart, for why should I throw good after bad?”
I will live this day as if it is my last. This day is all I have and these hours are now my eternity. I greet this sunrise with cries of joy as a prisoner who is reprieved from death. I lift mine arms with thanks for this priceless gift of a new day. So too, I will beat upon my heart with gratitude as I consider all who greeted yesterday’s sunrise who are no longer with the living today. I am indeed a fortunate man and today’s hours are but a bonus, undeserved. Why have I been allowed to live this extra day when others, far better than I, have departed? Is it that they have accomplished their purpose while mine is yet to be achieved? Is this another opportunity for me to become the man I know I can be?”

“I determine to render more and better service, each day, than I am being paid to render. Those that reach the top are the ones who are not content with doing only what is required of them.”

“Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats. Yet each struggle, each defeat, sharpens your skills and strengths, your courage and your endurance, your ability and your confidence and thus each obstacle is a comrade-in-arms forcing you to become better… or quit. Each rebuff is an opportunity to move forward; turn away from them, avoid them, and you throw away your future.”

“I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. Henceforth will I apply ALL my efforts to become the highest mountain of all and I will strain my potential until it cries for mercy. ”

“No, my son, do not aspire for wealth and labor not only to be rich. Strive instead for happiness, to be loved and to love, and most important to acquire peace of mind and serenity.”

“Wealth, my son, should never be your goal in life. Your words are eloquent but they are mere words. True wealth is of the heart, not of the purse.”

38. The 10X Rule | By Grant Cardone

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While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of “Massive Action,” allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

  • Learn the “Estimation of Effort” calculation to ensure you exceed your targets
  • Make the Fourth Degree a way of life and defy mediocrity
  • Discover the time management myth
  • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

Quotes from 10X Rule;

“As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s.”

“I suggest that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn’t get the life you wanted.”

“One of the major differences between successful and unsuccessful people is that the former look for problems to resolve, whereas the latter make every attempt to avoid them.”

“Average is a failing plan! Average doesn’t work in any area of life. Anything that you give only average amounts of attention to will start to subside and will eventually cease to exist.”

“What if the only thing standing in the way of your greatness was that you just had to go after everything obsessively, persistently, and as though your life depended on it?”

“You know, you don’t need to grow old to die. I was dying at the age of 20 as a result of no direction and no purpose.”

39. Influence | By Robert Cialdini

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The widely adopted, now-classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

  1. Reciprocation: The internal pull to repay what another person has provided us.
  2. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
  3. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
  4. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
  5. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
  6. Scarcity: We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Quotes from Influence;

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

“Embarrassment is a villain to be crushed.”

“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.”

“The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.”

“There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.”

“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”

40. The Real Estate Agent Redefined | By Jim Jaeckels

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The Real Estate Agent Redefined is a practical guide to running a successful referral-based real estate practice. By incorporating the strategies, concepts, and exercises outlined in this book, you will benefit from delivering the ultimate client experience in a world of evolving technology and changing consumer behavior. Whether you are a seasoned veteran looking to redefine how you do business or a rookie agent searching for direction and ”How to’s,” this book is your answer.

Everyone wants a piece of your action by reducing commissions and treating your service as a commodity. Add to that a new generation of clients whose attitude of entitlement is the norm and you can understand why goods and services are no longer enough. If you want to remain the center of the real estate transaction and build relationships that matter, you have to redefine yourself and your business, and The Real Estate Agent Redefined shows you how.

41. Content Machine | By Dan Norris

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Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content, and how to stand out from the crowd, simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned from a framework for building businesses and scaling content marketing, that is documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content, and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur, or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

Quotes from Content Machine;

“Don’t be picky about whether each piece of content is generating leads. Just create as much value as you can for the most amount of people in your chosen community.”

“No one will ever tell you they decided to use a competitor because they didn’t trust your overall design, but it happens constantly.”

“Does it make sense that someone would consume this content and then go on to become a customer?”

“Your ideal customers will hear about you over a long period of time, through multiple sources, and that is how trust is built.”

“Monetization logic is a simple “Yeah that makes sense” test that is often missing from people’s content marketing efforts.”

“There are two ways to define who you are creating content for. One is to come up with a “Customer Avatar” that describes exactly who your ideal customer is, what their wants and needs are, and what they are looking for in your content.”

Final Thoughts on the Best Books on Real Estate Agents

A real estate agent must of many qualities to become successful in the industry. However, the goals that one sets before them will help navigate your path to success. These books on the best books on real estate agents will help with the road map on getting you the knowledge to get you there.

Happy reading!

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