old calling is the solicitation of potential customers who had no prior contact with the salesperson. It is a technique that has been used for decades and can generate various responses from consumers. The technology era allowed salespeople to use other methods to reach customers, however, more and more salespeople are still finding that old methods still work and are coming back around. The list of best books on cold calling will brush you up or these cold calling techniques that has been around for many years.
Best Books on Cold Calling: THE LIST
1. Fanatical Prospecting | By Jeb Blount
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!
Quotes from Fanatical Prospecting;
“There is no easy button in sales. Prospecting is hard, emotionally draining work, and it is the price you have to pay to earn a high income.”
“Fanatical prospectors receive more rejection before 9:00 a.m. than the average person gets in an entire year. The fact is, most people wouldn’t last a minute in sales.”
“To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting: There are lots of people!” (the late motivational speaker Jim Rohn)
“Superstars out-earn other salespeople – taking home almost all of the available commissions and bonuses.”
“Non-sales activity is the perfect excuse to avoid the hard work of prospecting. This is the core reason salespeople dig holes for themselves. Busy work becomes an excuse for not prospecting.”
“The first rule of holes is when you are in one, stop digging, and the first rule of sales slumps is when you are in one, start prospecting.”
2. High-Profit Prospecting | By Mark Hunter
Search engines and social media have certainly changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. Even today, the key to success for every salesperson is his pipeline of prospects. Top producers are still prospecting. All. The. Time.However, buyers have evolved, therefore your prospecting needs to as well. In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices that unfortunately many have given up (much to their demise), this must-have resource for salespeople in every industry will help you:• Find better leads and qualify them quickly• Trade cold calling for informed calling• Tailor your timing and message• Leave a great voicemail and craft a compelling email• Use social media effectively• Leverage referrals• Get past gatekeepers and open new doors• And moreFor the salesperson, prospecting is still king. Take back control of your pipeline for success!
Quotes from High-Profit Prospecting;
“Prospecting is about reaching out to people who have the potential to do business with you or can refer you to people who can. Everything else is not prospecting.”
“Don’t tell me you don’t need to dedicate 25% of your time to prospecting. Prospecting is what keeps your sales engine going. Prospect today, and you will have leads to work tomorrow.”
“The most common reason salespeople fail to develop enough new business is that they either don’t know how to prospect or don’t want to prospect.”
“You have more competitors than ever. Each one is ready to jump in and grab the business you’re trying to get.”
“Never make the purpose of your call something like ‘I’m just checking in’.”
“Sales is an art, and that’s why so many people struggle to be successful and is especially why so many salespeople struggle with prospecting.”
3. Smart Calling | By Art Sobczak
Master cold-calling and eliminate rejection forever
In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to “never experiencing rejection again” has consistently found its way into the Top 20 in Amazon’s Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection.
The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including:
- The foundational concepts of cold calling, featuring real-life examples you can carry with you into your sales career
- Multiple case studies and messaging from successful salespeople across the globe, providing even more insight into what works and what’s a waste of your time
- New methodologies that are proven to push you past your fear and into the world of successful prospecting
- Free access to Art Sobczak’s Smart Calling Companion Course, where he builds on the many techniques and strategies in the book, and will update it with new material and tech resources so that you will always have the current best practices and tools.
If you’re failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until you’re an expert at taking a “no” and turning it into a “yes.”
Quotes from Smart Calling;
“The best salespeople are those who listen more than they talk and know when to shut up.”
“Most people would rather have their fingernails slowly removed with pliers than pick up the phone, call someone they do not know and try to persuade them to do – or buy – something.”
“High achievers…expect to take calls as far as they possibly can, so they do.”
“There is no doubt that sending unconventional items to buyers can get their attention.”
“Not using a script often makes you sound like a moron and failing to prepare a script for your opening and voice mail message is just plain dumb.”
“Telephone prospecting is essential for business sustainability and growth.”
4. Smart Prospecting That Works Every Time! | By Michael D. Krause
Get More Face Time and Higher Close Rates–the SMART Way
Smart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than ever.
Quotes from Smart Prospecting That Works Every Time!;
“You have three seconds to get your prospect’s attention and 30 seconds to communicate your value proposition.”
“It’s the open, not the close, that sells the prospect.”
“Study and learn your prospect’s buying process and adapt to that, not to your sales process.”
“Great questions equal great relationships; questions are the first step toward handling objections.”
“Finding commonality is the first step in relationship selling.”
“Arguably, the most important step in any sales cycle is setting up a first appointment with a prospective client.”
“No matter how great you are in sales or how bad you are in sales, it always boils down to having the correct decision maker, a great value-based message and perfect timing.”
5. Jeffery Gitomer’s Little Red Book of Sales Answers | By Jeffrey Gitomer
Quotes from Jeffrey Gitomer’s Little Red Book of Sales Answers;
“No ultra-successful salesperson becomes ultra-successful without ultra-hard work.”
6. Take the Col Out of Cold Calling | By Sam Richter
If information is power, Take the Cold Out of Cold Calling is ”power on steroids!” Know more than you ever thought you could (or should) about your clients, prospects, and competition. No more winging it. No more guessing what the other person cares about. Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering relevant solutions. By practicing the techniques taught in the book, you will make a great first impression during sales calls and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun.
In Take the Cold Out of Cold Calling you’ll discover the secret world on online information, how to find it, and how to use it. You’ll get step-by-step instructions along with real examples.
- How to build deep and meaningful relationships with prospect and clients.
- Ways to access highly qualified lead lists — for FREE!
- Tips and tricks for popular search engines get it right the first time.
- How to use Google like a pro — it’s scary what you can find once you know how to look.
- Social networks including LinkedIn, Facebook, Twitter and the secrets on how to use them as amazingly powerful Sales Intelligence engines.
- The ”Invisible Web” — sites most people and search engines don’t know about and can’t find.
- How to access premium information resources at no or very low cost.
- The theory of the ”Fourth R” and value-based ”warm call selling.”
- How to massively increase your credibility with prospects and existing clients.
- How to use the ”Customer Data Aggregator” and expert ”Warm Call Scripts” to organize information and make a great first impression.
If you are involved in business development, sales, or account management in any way, you’ve ”cold called.” Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal.
The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the Cold Out of Cold Calling, you’ll get the tools and training you need to join the club.
The book includes full access to the online Know More! Resource Center and downloadable Toolbar, making it easy (and FUN) to practice what you learn.
Quotes from Take the Cold Out of Cold Calling;
“Customers aren’t looking for reasons to do business with you, they’re looking for reasons to get rid of you.” (Harry Beckwith, Selling the Invisible)
“With information comes confidence.”
“Turning a cold call into a warm one is nothing more than spending a few moments finding information, organizing that information…and then applying that information in a way that is relevant to your prospect.”
“Your goal with a cold call proposal is to invite a meeting or, in rare instances, a proposal.”
“Cold calling does not work. Warm calling based on Sales Intelligence does, and it can make a dramatic improvement in your and your company’s performance.”
7. Stephan Schiffman’s Telesales | By Stephan Schiffman
If you’ve got ten minutes a day, you can make a telesales breakthrough!
By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman’s Telesales, Second Edition has the power to transform your career and help you post noticeable increases in your numbers in just ten working days and transform your career after a mere twenty-one.
Stephan Schiffman has coached thousands of sales teams across the country to improve their telesales performance.
He knows exactly what works and doesn’t, and in this completely revised second edition, he shares with you all of his insider’s secrets, including how to:
- Master the five ways you can increase your income
- Track your numbers . . . and use them to your advantage
- Evaluate your performance effectively . . . so you hit your own goals
- Gain control of the call
- Leave effective phone messages
- Use “how” and “why” questions to your advantage
- Learn what’s going on in the prospect’s world
- Understand the four types of negative responses . . . and find out how to get past each one
- Turn small adjustments in your performance into large income gains
By spending just minutes a day with this one clear, concise book, you can learn everything from creating a script; to recognizing when not calling a prospect can increase your sales productivity, to practicing the ten traits of world class salespeople. In this highly competitive world where the obstacles against telemarketers continue to become increasingly daunting, you can’t afford not to have these tools in your sales arsenal!
Quotes from Stephan Schiffman’s Telesales;
“We have to bend over backwards to be simple, direct, honest, and forthcoming, since bad experience has made the people we’re calling suspicious when they pick up the phone.”
“The first thing you have to do is say what the call is all about, and the second thing you have to do is answer the question ’What’s in it for me?’”
“Consistency is one of the keys to telesales success. The only way I know of to guarantee consistency is to know your ratios and act intelligently on what you see there.”
“What videotapes are to an athlete, tracking sheets and audiotapes are to telephone salespeople.”
“When faced with the choice of talking to someone brand new and someone who is familiar but does not meet your criteria as a prospect, choose to talk to someone new.”
“The very best way to get somebody’s attention is to simply say the person’s name.”
8. Cold Calling Techniques | By Stephan Schiffman
For more than thirty years, Stephan Schiffman, America’s #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he’ll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you’ll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:
- Turn leads into prospects
- Learn more about the client’s needs
- Convey the ability to meet the client’s demands
- Overcome common objections
With Cold Calling Techniques (That Really Work!), 7th Edition, you’ll watch your performance soar as you beat the competition and score a meeting every time!
Quotes from Cold Calling Techniques: That Really Work!;
“Sales is selling to somebody who wasn’t interested prior to your call.”
“If you don’t have enough appointments, you’re not going to get enough prospects.”
“You don’t need to get a thousand more people on the phone. You may just need to get one more person on the phone every day.”
“You and I are professionals. We should be treated as such. What’s more, we need to behave like professionals if we expect to be treated like professionals.”
“The person who’s subservient or submissive to the prospective client is not going to be perceived as professional.”
“A Ledge uses the first question or negative response as a foothold to turn an extended phone prospecting conversation around.”
9. The #1 Sales Team | By Stephan Schiffman
Written especially for sales team managers, this text delivers surefire strategies to coach and manage any sales team to achieve maximum results. From devising a successful coaching plan to getting results in the field, it will help any manager improve sales performance in any organisation.
Quotes from The #1 Sales Team: Superior Techniques for Maximum Performance;
“We want the prospect to decide to buy; we don’t want to have to sell to the prospect.”
“The definition of selling is helping people do what they do better.”
“Passion without discipline equals chaos.”
“The passion your people bring to the table must be matched by a willingness to look at their own numbers, a willingness to improve in key skill areas, and a willingness to commit to a specific goal by a specific point in time.”
10. Red-Hot Cold Call Selling | By Paul S. Goldner
Whether you’re a seasoned salesperson or a professional selling your own services, you’ll get better results with Red-Hot Cold Call Selling. It’s filled with valuable strategies and techniques for developing a complete selling system that works. You’ll learn to properly define your target market – and stop squandering money and time on unfocused prospecting; free yourself of the cold-call jitters and render yourself rejection-proof; dissect the cold call and develop a personalized script that works best for you; get past secretaries, administrative assistants, and even that nemesis of the telecommunications age: voice mail; and have prospects come to you by generating your own public relations, newsletters, and more.
Quotes from Red-Hot Cold Call Selling: Prospecting Techniques that Really Pay Off;
“Business development is a proactive process.”
“When things are going well, one always has the tendency to pull back and smell the roses.”
“It should come as no surprise that if you are not calling on your customers and prospects, someone else will be.”
11. Selling Sucks | By Frank J. Rumbauskas Jr.
According to getAbstract, “Cold calling is a wretched way to earn a living. You spend valuable time wading through cold prospects in the hope that one will buy what you’re selling. These busy people have more to worry about than your products. On a cold call, your status with them goes from nothing (they didn’t know you before you called) to less than nothing (now they dislike you). They want you out of their offices. You try desperately to maintain a shaky toehold long enough to make your pitch. What did the sales manual say you should do in this situation? Maybe you’ll turn things around and make the sale; most of the time you won’t. Thankfully, there is a better way to sell: self-marketing. Frank J. Rumbauskas Jr. spells out how to showcase yourself as an expert in your field, so that prospects call you and you just take their orders. Even though some of the book’s suggestions seem impractical or costly (and the title seems unnecessarily uncouth), the author’s ideas sure beat cold calling, elevator pitches and other pushy rigmarole.”
Quotes from Selling Sucks;
“The secret to selling more is not to sell at all.”
“Top sales pros don’t cold call.”
“One of the biggest mistakes of salespeople in today’s world is the failure to embrace the Internet.”
“A book takes you to another level of credibility and expert status that isn’t generally available to non-authors.”
“Have you ever noticed that top sales pros keep to themselves, and never tell the rest of us just what it is they do to produce such tremendous sales numbers?”
“The old-school methods of selling tend to put salespeople in a position of weakness and prospects in a position of power.”
12. 250 Sales Questions To Close The Deal | By Stephan Schiffman
Expert Q&A that wins the deal–every time!
The key to more sales is closing more deals–and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer format that allows you to implement new strategies virtually overnight, this new Schiffman classic is a gold mine of practical information for all salespeople–newcomers and veterans alike. The 250 Sales Questions to Close the Deal offers cutting-edge sales questions in six core areas to help you:
- Initiate contact with prospective clients
- Build rapport with your customers
- Help secure the “Next Step” with every prospect
- Craft customized presentations
- Cope with setbacks or obstacles
- Negotiate and finalize the best deals
No matter what you’re selling–or to whom you’re selling it–you’ll sell more with Stephan Schiffman by your side!
Quotes from 250 Sales Questions To Close The Deal;
“Intelligent questions posed as part of a larger process can and will win you the business.”
“An effective follow-up question is basically any question that encourages the other person to share a story about his or her business challenges.”
“Be prepared to explain, briefly and with great energy, the primary reason your best customer bought from you, rather than from somebody else.”
“Remember, sales is all about moving relationships forward.”
“A person cannot both be heavily invested in the process of working with you and at the same time refuse to meet with you or speak with you.”
“A ’prospect’ is someone who agrees, in person, to move through the sales process with me.”
13. The Complete Idiot’s Guide to Cold Calling | By Keith Rosen
Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results.
If you are prospecting the same way you have been for the last several years (including the, “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling.
Keith will show you how to:
. Utilize the 7 steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit.
. Create winning voice mail messages that will ensure more return calls.
. Develop your MVP (Most Valuable Proposition) that separates you from your competition.
. Craft the Compelling Reasons that would motivate a prospect to speak with you.
. Prevent and defuse initial objections such as, “I’m not interested,”We don’t have any money now” or “Call me back later.”
. Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives and natural talents rather than taking the generic, “One size fits all” approach.
. Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
14.SPIN Selling | By Neil Rackham
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation’s massive 12 year, $1 million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high value product and services. By following the simple, practical, and easy to apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won’t work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real world examples, illuminating graphics, and informative case studies and backed by hard research data SPIN Selling is the million dollar key to understanding and producing record breaking high end sales performance. Sales Behavior and Sales Success. Obtaining Commitment: Closing the Sale. Customer Needs in the Major Sale. The SPIN Strategy. Giving Benefits in Major Sales. Preventing Objections. Preliminaries: Opening the Call. Turning Theory into Practice.
15. The Psychology of Selling | By Brain Tracy
Double and triple your sales—in any market.
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
16. Power Phone Scripts | By Mike Brooks
Start closing sales like top producers!
Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass?
If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be.
Power Phone Scripts is the sales manual you’ve been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like:
- “It costs too much”
- “We already have a vendor for that”
- “I’m going to need to think about it”
- “I need to talk to the boss or committee” and so many others…
More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect’s problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With Power Phone Scripts, you will never be at a loss of what to say to a prospect or client.
Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you’re not even on the field. If you’re ready to join the big league, Power Phone Scripts is the playbook you need to win at inside sales.
17. The Sales Development Playbook | By Trish Bertuzzi
Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.This book encapsulates author Trish Bertuzzi’s three decades of practical, hands-on experience. It presents six elements for building new pipeline and accelerating revenue growth with inside sales.1. Strategy offers a framework for aligning your sales development model with your specific market and buyer’s journey.2. Specialization presents stories of new thinking. You’ll learn about segmenting your prospect universe, specializing roles, and how it all comes together.3. Recruiting offers a roadmap for hiring with urgency. Tactics, compensation, and a bullet-proof hiring process are presented in great detail.4. Retention goes deep on the stuff that never seems to get enough consideration: engaging, developing, and motivating people. 5. Execution switches gears and presents examples and tactics for onboarding, crafting buyer-based messaging, and designing effective outreach cadence.6. And, finally, Leadership, gives actionable advice on what it takes to lead sales development today. There’s a lot to learn about quota setting, measuring what matters, and acceleration technologies, so those are covered in depth.As Ken Krogue (President of InsideSales.com) writes in the Foreword, “This is the playbook for how to succeed today. After reading this book, I know it will help you succeed, help your company grow, and change our industry.”
18. The Challenger Sale | By Matthew Dixon
What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors’ study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.
Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer’s specific needs and objectives. Rather than acquiescing to the customer’s every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
19. Coaching Salespeople Into Sales Champions | By Keith Rosen
Sales training doesn’t develop sales champions. Managers do.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better – fast.
Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.
You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.
Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:
- Boost sales, productivity and personal accountability, while reducing your workload
- Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities
- Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business
- Design, launch and sustain a successful internal coaching program
- Turn-around underperformers in 30 days or less
- Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives
- Coach and retain your top performers
- Collaborate more powerfully and communicate like a world-class leader
Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
20. Selling to Big Companies | By Jill Konrath
Struggling to Get Your Foot in the Door of Big Companies?
Setting up meetings with corporate decision makers has never been harder. It’s almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
It’s time to stop making endless cold calls or waiting for the phone to ring. In today’s crazy marketplace, new sales strategies are needed to penetrate these big accounts.
Discover how to:
• Target accounts where you have the highest likelihood of success.
• Find the names of prospects who can use your offering.
• Create breakthough value propositions that capture their attention.
• Develop an effective, multi-faceted account-entry campaign.
• Overcome obstacles and objections that derail your sale efforts.
• Position yourself as an invaluable resource, not a product pusher.
• Have powerful initial sales meetings that build unstoppable momentum.
• Differentiate yourself from other sellers.
Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.
21. The Secret to Cold Call Success | By Paul Neuberger
Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now. Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.In this book, Paul teaches that cold calling isn’t about luck or a numbers game; it’s about strategy. He provides a comprehensive guide for mastering the cold call so you can get in front of who you want, when you want, for whatever reason you want. Using a process that transcends typical sales roles, this book is a useful tool for any situation where you need to influence people and win them over. From start to finish, you will learn strategies to transform the way you approach selling. Use Paul’s game-changing methodology to identify your ideal clients and discover innovative ways to find them. Leverage sales psychology to connect with your prospects quickly, while driving memorable conversations that show your value. The highlight of Paul’s curriculum, he shares the five building blocks of crafting the perfect cold call script—no matter who you are or what you’re selling. Complete with a step-by-step guide to create your own unique script, you will walk away with both the knowledge and the tools to deliver results beyond your wildest dreams.Don’t let cold calling intimidate you. Experience the transformation that properly executed conversations can make on your career.
22. Secrets of Closing the Sale | By Zig Ziglar
Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.
Doctors, housewives, ministers, parents, teachers…everyone has to “sell” their ideas and themselves to be successful. This guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say “Yes, I will!”
Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:
• Over 100 successful closings for every kind of persuasion
• Over 700 questions that will open your eyes to new possibilities you may have overlooked
• How to paint word pictures and use your imagination to get results
• Professional tips from America’s 100 most successful salespeople
Do what millions of Americans have already done—open this book and start learning from Zig Ziglar’s Secrets of Closing the Sale!
23. Outbound Sales, No Fluff | By Rex Biberston
TSales Game”Are you in a First Time Sales job trying to learn how to be a good salesperson and perfect your pitch? This sales training book can be read in less than 45 minutes and covers the fundamentals for anyone getting started in sales tactics or for anyone looking to brush up on their skills. There is no shortage of books or content today to help you learn about sales. In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden’s New York Times Bestseller “Take The Stairs” and learning that “95% of all books that are purchased are never completely read” and “70% of all books ever purchased are never even opened” we wanted to write a sales training book that everyone could read and take action on immediately.
This book is a step-by-step guide for the modern salesperson. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice – no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound sales prospecting. We focus this sales book exclusively on outbound sales prospecting, because it’s the half of the formula that an individual salesperson can control (that’s why so many sales job descriptions include the phrase “we’re looking for a hunter”). In this book you will learn:- Tactics around cold calling- How to bucket leads for maximum success- Effective ways to use technology – Funnel Math
*”This book was recommended to me several times in the first week it came out. I knocked it out on a Sunday afternoon with actionable insights to take away into prospecting for the week ahead.Rex and Ryan do an amazing job cutting through the noise with takeaways that I was able to implement in my process right away. Some things were processes that I knew I needed to do, but didn’t know how to do them. Some things were brand new and no-brainers to implement. Highly recommend for anyone in outbound sales, growth, or even marketing.” – Nick L.”I am a corporate sales professional who has been involved in full sales-cycle selling in both inside and outside roles. Additionally, I am currently an inside sales manager for a rapidly growing software company. This book packs an incredible punch for how few words are used. Rex does an incredible job of speaking to the key things that a sales rep need to know in order to get started. I haven’t seen a better resource at this price point, and the fact that the book can be read in 30-45 minutes means your reps have no excuse for not being able to read it. This will be required reading for all of my new reps. As someone who has been in the field for several years, there were great reminders to keep things simple, focus on customer needs over product benefits/features, and plenty of actionable lessons that can be done right away. If you’re considering a career in sales, have only been selling for 1-2 years, or are looking to polish up on best practices, I cannot recommend this book enough. And at the price of one cup of coffee, you won’t regret making this purchase.” – Big Dan88 “Good old school of thought with modern, actionable instructions.I found this book to be a pleasant surprise, an interesting combination of salesmanship and modern working environment. Thank you.” – C. Vazquez
24. Cold Calling | By K Connors
If you want to focus on sourcing credible leads and actually closing deals right over the phone, then continue reading…
“To become a successful salesperson, you have to develop a solid base of prospects… The calls you make today will generate sales months from now.” – D. Tyre
If you’re in sales, you know how hard it is and how long it takes to build up a book of business. Trust me, I know. It doesn’t happen overnight and it’s definitely not easy. But who’s going to answer all of our questions?
How do I get past the gate keeper? Am I asking the right questions? Are voicemails okay?
If you don’t understand the immediate answers to the above, you’re not alone.
You see, cold calling has become so much more than just a way to get ahead, it’s a necessity just to hit your numbers.
Inside, you’ll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of the sales cycle itself, and how to control the conversation over the phone with a complete stranger.
In Cold Calling, discover:
- What cold calling really is
- Why it is an absolute must
- The rules of the game
- How to develop a top notch script
- How to grab your prospect’s attention
- Cold calling myths and success stories
- How to overcome rejection the first time
Check out Cold Calling: The Ultimate Sales Guide for Shy People and take your sales numbers to the next level today!
25. Objections | By Jeb Blount
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.
Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES.
Objections don’t care or consider:
- Who you are
- What you sell
- How you sell
- If you are new to sales or a veteran
- If your sales cycle is long or short – complex or transactional
For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.
Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount’s Objections is a comprehensive and contemporary guide that engages your heart and mind.
In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what’s really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO – even with the most challenging objections.
What you won’t find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers’ resistance.
Instead, you’ll learn a new psychology for turning-around objections and proven techniques that work with today’s more informed, in control, and skeptical buyers. Inside the pages of Objections, you’ll gain deep insight into:
- How to get past the natural human fear of NO and become rejection proof
- The science of resistance and why buyers throw out objections
- Human influence frameworks that turn you into a master persuader
- The key to avoiding embarrassing red herrings that derail sales calls
- How to leverage the “Magical Quarter of a Second” to instantly gain control of your emotions when you get hit with difficult objections
- Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation
- How to easily skip past reflex responses on cold calls and when prospecting
- How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle
- The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale
- Rapid Negotiation techniques that deliver better terms and higher prices
As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.
26. The Lost Art of Cold Calling | By Matt Wanty
Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training book ‘The Lost Art of Cold Calling’. Whether you are a B2B sales person or you’re a business leader that relies on outbound sales. This could be one of the most important sales training books that you’ll ever read. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so many sales reps fail at it.
Also, find out why cold calling can be vital to business success and why sales training usually doesn’t provide the tools needed to become an effective cold caller. In the longest chapter of the book the author shares in detail his cold calling approach which has allowed him to frequently engage in conversations with high level decision makers at major corporations for almost 20 years. The book also provides important details about which decision makers are the most effective for sales people to be calling as well as valuable information on corporate titles and small business owners. Included are cold calling scripts as well as email content, voicemail content and other phone tactics and strategies.
‘The Lost Art of Cold Calling’ introduces these sales and cold calling concepts:
- Learn the important difference in outbound sales between Aligning on Timing and Turning the Tide.
- Find out how to use proven tactics like Quick Chat, Opportunity Knocks, Two Times, and Pretty Please to entice decision makers to pick up their phone.
- Learn how to understand your company’s True Value Proposition and why mastering that information is vital to becoming a great cold caller.
- Understand what it means to have a Must Reach decision maker and how next steps can add up into big sales pipelines and big success.
- Learn how to overcome any absolute or general objection by using an effective tactic called Education Trumps Objections.
- Find out why sales people need to always remember Time Is On Your Side.
Make no mistake, the best sales people in the world are still the best cold callers. Success and control go hand in hand. Armed with cold calling skills the best sales people have far more control over their livelihood than their emailing counterparts. These fearless cold calling warriors have the power to impact the timing of purchases by thrusting information on decision makers that may not have otherwise been known. Rather than waiting to align on timing, great sales people instead seek to turn the tide with a conversation. This book will help you do just that.
27. Agile Selling | By Jill Konrath
Being an agile seller virtually guarantees a prosperous career.
When salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. It’s a daunting task, compounded by the fact that they’re under intense pressure to deliver immediate results.
What Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage it for maximum impact. Having an agile mindset, one that keeps you going through challenging times, is the crucial starting point. You also need a rapid-learning plan that helps you establish situational credibility with your targeted or existing customers in just thirty days.
In Agile Selling, you’ll discover numerous strategies to help you become an overnight sales expert, slashing your path to proficiency. Jill Konrath’s fresh sales strategies, provocative insights, and practical advice help sellers win business with today’s crazy-busy prospects.
Final Thoughts on the Best Books on Cold Calling
Cold callers today understand that pitching for their product or service is important for their business and sales. Nevertheless, cold calling is a method and strategy that can still be utilize to jump their success.
Do you see a book that you think should be on the list? Let us know your feedback here.
Meet Maurice, a staff editor at Bigger Investing. He’s an accomplished entrepreneur who owns multiple successful websites and a thriving merch shop. When he’s not busy with work, Maurice indulges in his passion for kayaking, climbing, and his family. As a savvy investor, Maurice loves putting his money to work and seeking out new opportunities. With his expertise and passion for finance, he’s dedicated to helping readers achieve their financial goals through Bigger Investing.