rant Cardone is a self-made entrepreneur who has risen through the ranks of business to become one of the most successful sales trainers in history. Cardone has amassed a considerable fortune by building a series of multimillion-dollar businesses and training some of the world’s highest achievers, including people like Tony Robbins, David Bach, and Barbara Corcoran. His best-selling book “The 10X Rule” is considered one of the most respected books in business today.
Grant Cardone is an American motivational speaker, author, self-development expert, and entrepreneur. Cardone is the founder of four different companies: Cardone Real Estate Academy, Grant Cardone Enterprises, The 100 Day Lifestyle Change Program, and Think Act Get Rich. He has sold over $500 million worth of real estate in his career and holds a Guinness World Record for selling the most cars in one hour. Cardone is all about living life to the fullest and making money come to you instead of you chasing after it. He shares his secrets to success with his words of wisdom on how to get rich!
Best Books by Grant Cardone: THE LIST
1. The 10X Rule
Achieve “Massive Action” results and accomplish your business dreams!
While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.
The 10 X Rule unveils the principle of “Massive Action,” allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.
- Learn the “Estimation of Effort” calculation to ensure you exceed your targets
- Make the Fourth Degree a way of life and defy mediocrity
- Discover the time management myth
- Get the exact reasons why people fail and others succeed
- Know the exact formula to solve problems
Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
2. The New Case for Gold | By James Rickards
Learn to close and you will never be without work or without money! The most powerful arsenal of closes ever! This book over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial “Closing” is the final step in the pursuit of ANY goal. This thing called closing is not just something that salespeople do but something that applies to every person. Nothing truly happens until you are able to engender the support, energy, and resources of others.
As harsh as it may seem the close is what separates those who have from those who don’t have. This critically and vital ability is what differentiates the dreamer from the exceptional individual that makes dreams come true. The world is filled with people who have grand dreams of new products or ideas that will change the world that never become reality simply because the dreamer couldn’t close others on supporting their dream. The world is abundant with grand ideas and big dreams and short on people who can close others on funding, supporting, and getting behind them! It is the ability to close that makes a difference more than any other skill you will learn in life! Grant Cardone’s book, The Closer’s Survival Guide, is not a theory of closing the deal, but exactly HOW to close the deal including the 20 major rules of closing and over 120 exact closes that you can use every day! “He’s done it again! This book is an encyclopedia of information that will put you in a position to close any situation, handle any objection and negotiate like a pro.” – Ron Palmer, DCH Group
3. Sell or Be Sold
Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for the success of any kind.
In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you:
- The success essentials of selling in a bad economy.
- Overcoming call reluctance.
- Filling your pipeline with new business.
- Staying positive, despite rejection.
With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.
4. Be Obsessed or Be Average
From the millionaire entrepreneur and New York Times, bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books…he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle-class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even owns an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we’re in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.
If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel
You can be obsessed…or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?
5. How to Create Wealth Investing in Real Estate
In How to Create Wealth Investing in Real Estate Grant Cardone shares the exact formula he used to create almost $1B of real estate holdings, almost 5000 units.
This is not a book about flipping or wholesaling homes, it’s about investing in real estate that is a proven method for creating massive wealth.
This book is about how you can buy income-producing real estate, protect your capital, and provide you and your family with passive while the property pays down debt and you wait for asset appreciation.
This easy-to-read guide can be read from cover to cover in one sitting. You will learn:
• The precise type of real estate that will ensure you the best chance at cash flow and appreciation.
• How to ensure positive cash flow during all economies.
• How to evaluate a property to know what a fair price is.
• How to determine where to find the best deals in your market.
• What price, cap rate, and how to ensure appreciation in the future.
• What the perfect first deal is for you and what deals you should never do.
• Why lower cap rates may provide you with the greatest gain.
• How to use good debt and make the bank your partner.
• How to know what price you will exit at and even who the buyer profile will be.
• You also get an inside look at the exact deals he is looking at today.
•This is not a book about what someone did decades ago nor is it about how to buy real estate with no money down.
• It is about how to use find and buy real estate that is sure to create multiple flows of income for your family,
• and explode your net worth over time using debt pay down and forced appreciation.
“Grant Cardone is the master of real estate investing and he simplifies it in his newest release. Get it and apply what he is telling you.” – Daymond John, SharkTank Star, and CEO Fubu.
“Cardone is to real estate investing what I am to the bar and restaurant business. He shows you exactly what he has done to build a multi-hundred million dollar business.” – Jon Taffer, Bar Rescue
The first edition sold out in six days and the reviews are already coming in.
IF YOU’VE ENJOYED ANY OF GRANT’S BOOKS, THIS IS A MUST-ADD TO YOUR LIBRARY.
6. Millionaire Booklet How to Get Super Rich
The Millionaire Booklet was created for you to keep close to you until you become a millionaire. The eight steps Grant lays out are in a very simple-to-understand language that will allow you to get started today in creating the money you deserve. Let’s face it, your parents didn’t teach you how to get rich and the schools and colleges don’t even talk about it. At a time when more and more people are slipping out of the middle class into poverty, more people are becoming rich. Just last year over 500,000 households became millionaires. The Millionaire Booklet – How to Get Super Rich now and get one for your friends and start a Millionaire Booklet Mastermind holding each other accountable until you all get there.
7. 10X Kids Book
What do you want in life? What does success look like to you? Big money. Big impact. Big visibility. Big goals. Big dreams. Whatever you want, you can have — if you’re willing to do the work. 10X Kids is based on multimillionaire, best-selling author, and philanthropist Grant Cardone’s runaway bestseller, The 10X Rule, his #1 business education platform, Cardone University, and the Grant Cardone Foundation’s E-Learning program, 10X Kids University. 10X Kids takes the same success principles he’s taught to millions of entrepreneurs and Fortune 500 companies around the world and translates them into a short guidebook for kids of all ages. Get ready to learn how to unleash your imagination, control your mindset, get honest with yourself, and take massive action to get you where you want to go in every area of your life. With examples, activities, and Grant’s signature style, 10X Kids teaches you how to: 10X Your Goals: Think Big 10X Your Money: Invest Big 10X Your Action: Act Big 10X Your Resources: Build Big 10X Your Influence: Live Big
8. If You're Not First, You're Last
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
In If You’re Not First, You’re Last, international sales expert Grant Cardone explains how to sell your products and services – despite the economy – and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell but create new products, increase margins, gain market share, and much more. Key concepts in If You’re Not First, You’re Last include:
- Converting the Unsold to Sold
- The Power Schedule to Maximize Sales
- Your Freedom Financial Plan
- The Unreasonable Selling Attitude
9. Sell to Survive
In Sell To Survive you will learn why selling is as vital to
your survival as food, water, and oxygen.
This book will give you very simple concepts that you can
use confidently and successfully to sell others on yourself,
your ideas and your products.
Herein you will find step-by-step successful selling
strategies and effective sales techniques to prosper in ANY
Take a close look at any successful person, and what do
you find? Wouldn’t it be great if you knew what successful
people know or don’t know? Wouldn’t t it be great if you
knew all those successful selling strategies and more?
For instance, if you knew the universal formula of
negotiations, you’d be more successful, right?
You could then take any area of your life from where you
are now, decide where you want to be, and realistically
move toward your goals one by one!
You’ll have the critical points you need to know to
ensure your dreams become a reality and get what you
want, and deserve, NOW!
10. Selling: The Secret to Success
Selling is as vital to success as food, water and oxygen are to a body. Selling is not a career or a job for a few, but a MUST in order to solicit support from others, get and keep a job, build, a company, get a promotion, get a loan, raise money, buy or sell a house, get elected, hire great people and ultimately to make your dreams come true. Readers are saying, “This is the first new information written on selling in fifty years!” Selling is not a career but a prerequisite for creating any level of success. Selling the Secret to Success is a fast read, loaded with specific actions you can take in the “real world” that will get you where you want to go! The author, Grant Cardone, is a self-made American Rag to Riches Story of the 21st Century, who will show you exactly how to sell your products, your ideas, and your dreams to make your goals a reality. This is some of what others are saying: “I just finished reading, Selling the Secret to Success and it is the single best book on Selling.
11. 10X Quotes
This quote book is the perfect complement to any desk, coffee table, office, boiler room or even to keep in your car. Just open the book, flip to a page, get your boost of inspiration and go crush the competition. These quotes give you: – Massive Motivation – Clarity of Purpose – Daily Confidence – Inspiration This quote book was designed from The 10X Rule, written by New York Times Bestselling Author Grant Cardone. This self-made millionaire entrepreneur has gone from being broke, addicted, and misguided to living a life of wealth, direction and prosperity.
12. How to Get and Stay Motivated
Want a blast of motivation to start your day strong? This audiobook offers over two hours of motivational tips broken down into quick, memorable 1-4 minute segments bound to set your head in a new direction. You’ll get 100 nuggets of Grant Cardone’s motivational mojo as he inspires you to shoot for the extraordinary and never ever settle. With over 100 ways to stay motivated delivered to you by the dynamic Grant Cardone, you’ll blast through any barriers and achieve your dreams.
13. Dominate Your Market
The ability to sell others is as critical to your success as food, water and oxygen are to life. Every person on this planet is required to sell their ideas in order to advance themselves and achieve their goals. To do it well requires gaining the attention of others.
In this high-energy, captivating program, legendary speaker/trainer Grant Cardone will teach you how to gain more attention, pump up your attitude, expand your goals, overcome objections, and sell more effectively than ever before. You’ll walk away from this seminar with a new, bolder approach towards success and the motivation you’ll need to bring your big new goals into reality. It’s time to stop competing and start dominating your market.
14. Build an Empire | By Elena Cardone
Be honest. Is your life everything you’ve ever dreamed it would be? Do you have the partner, the kids, the career, the community, the social network, and heck, even the car, and house you thought you’d one day have? Or have you put your wants and needs on the back burner, not once or twice but repeatedly? Does “maybe tomorrow” have a familiar ring to it? Have you gotten comfortable with the idea of the big picture looking kind of small or being normal for the sake of fitting in? Have a year, five years, even 10 years gone by without any real progress toward your goals?
Build an Empire lays the groundwork for creating, building, and defending an extraordinary career and marriage – an empire, based on the real-life, time-tested, and proven principles used by Elena and Grant Cardone in their quest to help seven billion people worldwide. It provides actionable, tangible steps that anyone can take, no matter what their age or where they are in life, to begin the process of building their own personal empire, along with tools, tips, and techniques to stay focused along the way, including:
- How to create clear and sustainable goals for the short and long term
- The importance of staying on the same page as your partner
- Why rejecting “normal” can serve as the ultimate ticket to freedom
- Defending your empire, including practical, real-life tips for personal defense
- Where to find the man or woman of your dreams (hint: it’s not at a bar)
If you’re ready to send your excuses packing and ready to roll up your sleeves and commit to your future, you’ve found a great place to start. Build an Empire is the next best thing to having Elena Cardone as your personal coach and marriage expert – all while taking 100 percent ownership of the life you’re living now.
Final Thoughts on the Best Books by Grant Cardone
Grant Cardone started from humble beginnings as a janitor at Bally’s Fitness Center. After being laid off from this first job, he hit rock bottom and turned to drink and drugs as a means of coping with the situation. This led him to become homeless for two years before he finally got back on his feet with the help of Narcotics Anonymous and Alcoholics Anonymous programs. He still carries this addiction today as an ongoing struggle, but it has made him more empathetic towards those struggling with their own addictions.
Do you see a book that you think should be on the list? Let us know your feedback here.
James is the editor-in-chief at biggerinvesting.com. James is a workaholic and an entrepreneur who has been in the tech industry for over ten years. He has worked with Microsoft, owns multiple websites, and now owns a mattress shop. Furthermore, when he has time left over, he will be in his woodworking shop building furniture as a side hustle. James has a B.S. in Business Management Information Systems and a Master’s in Business Administration from Liberty University. He is currently pursuing a Master’s in Executive Leadership, and once he completes that, he will pursue his Ph.D. in Business Administration – Entrepreneurship. James also seeks investment opportunities, putting his money to work instead of himself.