Gary Vaynerchuk, an American-Belarusian entrepreneur, author, and wine expert, has written several books which are mostly related to digital entrepreneurship and the use of social media in building and marketing one’s business. The best books by Gary Vaynerchuk include Crush It!, The Thank You Economy, #AskGaryVee, Jab, Jab, Jab, Right Hook, and Crushing It!.
Vaynerchuk’s book Crush It! mainly gives you pieces of advice on how you can turn your passion into a source of income as well as how to use social media platforms in building and promoting your brand. #AskGaryVee is mainly a Q&A format wherein Vaynerchuk answers a number of entrepreneurship-related questions. The book The Thank You Economy, on the other hand, tells you the importance of the entrepreneur-customer relationship and how it can be nurtured through the use of social media. Jab, Jab, Jab, Right Hook talks about the different ways you can get great social media marketing results without spending a fortune. Lastly, the book Crushing It! talks about the importance of consistency when it comes to your brand’s social media presence.
|Who is Gary Vaynerchuk?|
|Best Books by Gary Vaynerchuk: The List|
Who is Gary Vaynerchuk?
Gary Vaynerchuk is an American-Belarusian businessman who became well-known in his mid-30s through his video blog called Wine Library TV which is highly popular. Through Vaynerchuk’s creative Internet Webcasts, he has earned the title “leading authority” on anything wine-related. He has also become a highly-respected specialist in brand building and marketing.
Vaynerchuk has written several books that discuss various topics related to digital entrepreneurship. In his books, he puts great emphasis on the importance of taking advantage of the different social media platforms in building and marketing your brand. Vaynerchuk’s fans also love his humorous, lighthearted, practical, and insightful ways of delivering his point of view and pieces of advice through his book.
Vaynerchuk has also founded and is the current CEO of Vaynermedia, a New York-based digital agency. This company offers business marketing services including creative, influencer, media marketing, and other relevant tasks. Vaynermedia has been around since 2009.
Best Books by Gary Vaynerchuk: The List
|2.||The Thank You Economy|
|4.||Jab, Jab, Jab, Right Hook|
1 – Crush It!
While many people encourage others to turn their hobby into their day job, Gary Vaynerchuk, a best-selling author, and entrepreneur, says otherwise. Instead, he strongly tells people to quit their jobs to turn their passion into their profession. Vaynerchuk also explains how your passion for a hobby can be turned into an online career.
In this Crush It! Why NOW Is the Time to Cash In on Your Passion, Vaynerchuk provides you with simplified explanations and step-by-step procedures on how you can create your brand and advertise it through the different social media platforms. This book also provides you with insightful pieces of advice on how you can create a living out of your passion. You will learn how to create stellar content such as video and written posts for your blog to capture the interest of your target customers as well as advertisers.
Quotes from the book;
“Where the eyeballs go, opportunity follows.”
“Are you willing to do whatever it takes for the chance to live entirely on your own terms?”
“Social media give entrepreneurs and businesses an unprecedented chance to engage with their customers and communicate their message.”
“Where there is an audience, advertisers are eager to follow.”
“It’s never a bad time to start a business unless you’re starting a mediocre business.”
“If you already have a full-time job, you can get a lot done between 7:00 p.m. and 2:00 a.m. (9:00 p.m. to 3:00 a.m. if you’ve got kids).”
“A parrot can put up a blog page.”
“Your Web site is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand.”
“If you’re not using Twitter because you’re in the camp that believes it’s stupid, you’re going to lose out.”
“The longer you hold out to monetize your blog, the better.”
“Everyone – EVERYONE – needs to start thinking of themselves as a brand.”
“There are hundreds of billions of dollars in ad revenue out there that need a place to go, and they’re winding up online because it’s the best return on investment advertisers can find.”
2 –The Thank You Economy
Gary Vaynerchuk strongly believes in the saying “the more things change, the more they stay the same”. He bets that your great grandparents believe in enriching personal relationships with customers. However, most business owners’ values have diminished when big businesses started to ignore customer concerns as it is believed to be more cost-effective. However, since the introduction of social media, business owners are given more opportunities to connect with their customers.
The Thank You Economy by Vaynerchuk will show you how customers have gained the power to encourage business owners and managers to value customer feedback. This book also puts great emphasis on the “culture of caring” wherein the caring must begin at the top which is the management all throughout the entire organization. When you let your employees feel valued, these actions will surely reach your customers as well.
Quotes from the book;
“The world we live and work in now…is surprisingly similar to the one our great-grandparents knew.”
“The marketing initiatives we put out that might now be met with ‘Wow!’ will eventually be met with ‘Meh’.”
“The Thank You Economy has radically altered our consumers’ expectations, and businesses are going to have to get creative and personal in order to meet them.”
“At its core, social media requires that business leaders start thinking like small-town shop owners.”
“A social media campaign in the Thank You Economy is never done! The Thank You Economy rewards marathon runners, not sprinters.”
“A lot of people are having fun clicking on the ‘like/dislike’ buttons they find on many brands’ Facebook pages, but their enthusiasm won’t last forever.”
“The platforms you use are incredibly important to successful social marketing, but they will always be a close second to your intent and your message.”
“Social media has transformed our world into one great big small town, dominated…by the strength of relationships, the currency of caring and the power of word of mouth.”
“Before, it made some financial sense for big businesses to simply ignore people they considered whiners and complainers. Now, dissatisfied, disappointed consumers have the power to make companies feel the pinch.”
“We have entered a new era in which developing strong consumer relationships is pivotal to a brand or company’s success.”
“People don’t talk about things they don’t care about. So it’s up to you to make them care, which means you have to care first.”
3 – #AskGaryVee
This book essentially offers a question and answer format presentation. Gary Vaynerchuk, wine expert and founder of Vaynermedia, deals with numerous questions on a vast range of topics. He discusses business start-ups, taking advantage of social media, building your own brand, sports, music, and even parenting. Vaynerchuk’s fans are fond of his straightforward writing style and new readers will surely love his practical insights and advice on becoming successful in a book with a mere self-applauding tone.
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness also encourages you to have something to offer to your potential business partners instead of asking what you can gain from them. You will also realize that change is constant even in the business world; what you learned from school may no longer be relevant in the coming future. Moreover, Vaynerchuk also puts emphasis on the importance of having a firm work ethic to achieve business success.
Quotes from the book;
“If you religiously follow just the few core business philosophies that mean the most to you, and spend all your time there, everything else will naturally fall into place.”
“Employees who believe that you support their desire to achieve their own goals will be more than happy to use their efforts and talents to help you get closer to yours as well.”
“No matter who your audience is, you’re always one great piece of content away from changing your life.”
“Use what you’ve got, find what you don’t, and make your dreams come true.”
“Find a place where you think you can make doors open, and put your skills into action.”
“Being honorable always pays off in the long run, even if it occasionally makes you a little less money in the short term.”
“I have seen people transform themselves by increasing their hustle.”
“Business is business when it comes to financial or contractual negotiations, but not when it comes to deciding what happens to the human beings who make your business run.”
4 – Jab, Jab, Jab, Right Hook
In this book, best-selling author and business specialist, Gary Vaynerchuk presents the differences between social media platforms in a functional, multi-layered, perceptive, and amusing way. He discusses the different ways on how you can take advantage of social media channels’ functionalities to better reach your audience and sell your products and services. He also shows how all ventures must utilize these platforms by showing concrete examples. In this book, he also shows different spending tactics for each platform and the ways you can get favorable results at a lower cost.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Vaynerchuk also shows you that social media marketing is not the easiest; thus, it needs time and effort. He also tells you to “Jab” your target customers through laid-back messages, then give off a “right hook” which means tell something that will definitely persuade them to purchase.
Quotes from the book;
“With the instant access to social media made possible by mobile devices, there’s no such thing as undivided attention anymore.”
“It’s never been more important to produce quality content that people want to actually interact with – a brand’s future visibility on the platform depends on its current customer engagement levels.”
“Content is king, but context is God.”
“Native Instagram content is artistic, not commercial.”
“Tumblr…skews young, appealing largely to 18-34 year olds with a slight tilt toward women. If Twitter is hip-hop, Tumblr is indie rock.”
“Though the function of every platform may sometimes overlap, each one cultivates a unique language, culture, sensibility and style.”
“Aspiration and acquisition are two of the most powerful human drivers that lead people to buy, and Pinterest can satisfy both.”
“While certain platforms may be more natural fits for certain types of brands, the only limit to what your brand can accomplish is your own creativity.”
5 – Crushing It!
In Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too, Vaynerchuk discusses how your hard work and ambition can help become successful on a grand-scale by doing what you are passionate about. He narrates his advice through success stories from people who have followed his lectures. If you are someone who is willing to go through what it takes to become a successful digital entrepreneur, you will find this book Crushing It! highly interesting and beneficial.
Vaynerchuk also explains the numerous opportunities using social media platforms can give in creating your personal brand. He also suggests learning and experimenting with other platforms that are not as popular as the major channels like Facebook, Instagram, Twitter, and YouTube. Furthermore, Vaynerchuk also puts great emphasis on the importance of consistency when it comes to your social media presence.
Quotes from the book;
“Most of you reading this book will not become millionaires. Do not stop reading!”
“If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.”
“It’s still true that the right product and content will be the key to building a vibrant personal brand.”
“If you’re not crushing it, it’s not because you’re too old or poor or have too many other responsibilities. It’s because you haven’t fully committed to making the leap yet.”
“Socialites, celebrity progeny and reality-TV stars have been doing it for years. Now it’s everyone else’s turn to learn how to get paid to do something they were going to do for free anyway.”
Gary Vaynerchuk’s track record is a clear manifestation of how one can become successful in the business world through strong work ethics and being passionate about what you do. Although it’s not just Vaynerchuk who tells people to utilize social media in building and advertising their brand, he definitely has a special way of delivering his message which makes people inspired and eager to follow this advice.
Moreover, if you would like to get the most practical pieces of advice from an experienced business personality, then you should definitely check out his best books. The best books by Gary Vaynerchuk is a list exclusively by the author and the author’s opinions.