27 Best Books by Brian Tracy

Best Books by Brian Tracy

Brian Tracy is the author of eighty books that have been translated into many languages. He is the Chairman and CEO of Brian Tracy International, an organization that specialized in training and developing organizations and individuals. Books by Brian Tracy include Selling, Goals, Creativity, Sucess Psychology, Strategy, Leadership, and many others. Tracy has consulted more than 1,000 businesses and spoke to millions through his 40+ year career through his seminars and talks. 

The Best Books by Brian Tracy


1. Business Strategy
2. Unlimited Sales Success
3. Hiring & Firing
4. Change Your Thinking, Change Your Life
5. Create Your Own Future
6. Victory
7. Be a Sales Superstar
8. The 21 Success Secrets of Self-Made Millionaire
9. Focal Point
10. Advanced Selling Strategies
11. How the Best Leaders Lead
12. Goals!
13. Crunch Point
14. Speak to Win
15. Flight Plan
16. Maximum Achievement
17. Getting Rich Your Own Way
18. Time Power
19. The Psychology of Selling
20. No Excuses!
21. Earn What You’re Really Worth
22. Eat That Frog
23. Kiss That Frog!
24. TurboCoach
25. The Power of Charm
26. Now…Build a Great Business!
27. 12 Disciplines of Leadership Excellence

1- Business Strategy

Brain Tracy explains why business strategy is so important in business. With most industries, 20% of those businesses make 80% of profits. Quite alarming with you consider business strategy. In Business Strategy, Tracy identifies the components, outlines, and the requirements of business strategy and how businesses develop strategies to reach their goals. Tracy also goes into detail of the success of how Alexander the Great’s mighty conquest that enables him to defeat a million-man Persian army with only a 50,000 Macedonian army in the 300s BC. This focus of the book is on strategy and not from a historical context, however, understanding strategy from a historical perspective will solidify insights. 

In this book, you’ll learn; Alexander’s strategy on the 50,000 man army; learn from great strategist; why most profitable companies have great business strategies; learn the seven “principles of effective strategy;” learn why your corporate strategy needs to reflect the values of your organization’s; learn why that sometimes the best strategy is to stop what you are doing and begin something new; and also learn to implement and develop the five-phase process, “data collection and analysis, project planning, formulation, implementation, and monitoring.”

Quotes from the Book;

“Peter Drucker once said that, even when a business is starting out at a kitchen table, if the business does not dream of world leadership, it will never be a big success.”

“The most successful men and women in the world seem to be those whose values are clear to them. They refuse to compromise them for any short-term gain or advantage.”

“First…think about and agree on the foundation principles of your business.”

“One management skill is always the most valuable, and that is the ability to develop a clear, workable strategic plan that gives you a competitive advantage in your marketplace.”

“Strategic planning starts with knowing where you are now, envisioning your ideal future, then focusing on what needs to change in the present to create the future.”

2 – Unlimited Sales Success

Sales is obviously a very challenging, yet potentially rewarding business. Brian Tracy understands sales and is considered a sales-expert. In Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible is a comprehensive book that Tracy along with his son Michael Tracy discusses the 12 sales concerns. Tracy understands that companies often fail to adequately train their salespeople and give them the basic tools to succeed. With these concepts and insights, expect to be delivered concepts that are tested, useful, and professionally sound. This book is recommended to any salesperson in a basic strategized format so you can dominate your territory. 

Expect to learn from this book; that selling is demanding and the salespeople who understand it can prosper and succeed; statistics show that 1 in 5 salespeople account for 8 out of 10 total sales; the most important sales component to master is actively prospecting; learn to classify prospects by how promising they can be; learn to be a people person and develop friendly relationships; learn to be an advisor who can be trusted; understand that your product or service must be of value to your prospect and fix their problem; don’t fear rejection, learn to ask for the order; and even testimonials from satisfied customers enable concrete proof of your value or service. 

Quotes from the Book;

“The very best and most successful salespeople are those who are most capable of entering into and maintaining the highest quality relationships with people who can buy from them.”

“Eighty percent of success is mental and emotional, not technical and physical.”

“You are the president of your own personal sales corporation.”

“Fully 5% of self-made millionaires are salespeople who started at the bottom, became very good in their field, earned high incomes and became wealthy.”

“The most powerful words in the world are the words that you say to yourself and believe.”

3 – Hiring & Firing

In Brian Tracy’s Hiring & Firing, a book that offers 21 sound ideas that will help you identify candidates that you should hire and then help them thrive. Employing and terminating people will make a big difference in your managerial success and can also impact your failure. Hiring the right people is very critical to the implications of a managerial decision. Tracy’s beliefs related to the similar ideas of former General Electric CEO Jack Welch, whose approach might appear to be less favorable now than in the 80s. Regardless, the insights and principles are solid. 

This book covers topics including; the “Law of Three” in the process of interviewing; candidates with past performance is the best indicator of future work; nearly half of candidates will mislead you about their certifications; the first time you think about dismissing an employee is the best time; compensate well with candidates who are well-qualified; learn to create an onboarding plan; develop and implement proper training new employees; and also learn that when evaluating troublesome employee’s performance, understand that you could be part of the problem.

Quotes from the Book;

“Hiring is an art. It cannot be hurried. It is like painting a portrait or preparing a gourmet meal.”

4 – Change Your Thinking, Change Your Life

Positive thinking plays a critical role in business professionals and personal growth. Enthusiasts will often use complex jargon to discuss their interpretation, often with no help. However, with Brian Tracy’s expertise in the field, help is here. In Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement Tracy lays out a step-by-step guide for developing the power of positive thinking to help people apply mental power to their personal and professional challenges. The text itself, maybe repetitious at times, however, through repetition you will learn. 

Some concepts from this book include; learn to develop a friendly voice; learn to stop making excuses and accept responsibility; learn to free yourself from anger and forgive those who hurt you; learn to develop and nurture new contacts through relationship building; and even learn to dedicate at least 30 minutes in your field of reading. 

Quotes from the Book;

“The most powerful and liberating decision you can make is to forgive everyone who has hurt you in any way.”

“Be true to yourself.”

5 – Create Your Own Future

In Create Your Own Future: How to Master the 12 Critical Factors of Unlimited Success Brian Tracy talks about the methods of applying the significant principles of attaining success and the way to accomplish your targets. These principles happen to be quite familiar to any person who has taken part in any successful program or gone through success literature such that you will be sensing some sort of déjà vu. However, Tracy writes along with an engaging and authoritative voice while presenting these fundamental principles complete with instances. He has described the different laws of nature which produce success like the “Law of Subconscious Activity”, the “Law of Belief”, and the “Law of Cause and Effect” which contribute significantly to the authoritative feeling of the book despite the fact that the foundation for referring to such patterns of result and action as “laws” might be uncertain. However, the device functions properly right here, and a lot of readers prefer to be instructed precisely about what actions to take.

Quotes from the Book;

What you experience in your life is the mental equivalent of what you create in your mind. Your main aim is, therefore, to create within yourself the mental equivalent of what you wish to enjoy on the outside.”

“Clarity is a critical luck factor. The clearer you are about what you want, the more rapidly you will attain it.”

“Power, position, influence and prestige tend to gravitate toward the person who acquires and then uses his or her knowledge the most effective for the benefit of all.”

“Therefore, if you change your thinking, you change your life. You actually become a different person and get different results.”

“Simply put, the Law of Cause and Effect says that everything happens for a reason. It says for every effect in your life there is a cause or a series of causes, whether you know them or agree with them or not. Nothing happens by chance.”

6 – Victory

Victory! Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life 

Even though it happens to be a metaphor that has been overused, Brian Tracy has shown how to make use of verified techniques for attaining success in business. Although lots of principles might sound acquainted, the presentation of Tracy is energetic and properly organized. He has covered the significance of having targets, obtaining the facts, complementing your activities, braving to move ahead, focusing your forces, preserving your resources plus having a single person as the leader. He has used battlefield examples for reminding us of these concepts. He likewise showcases both contemporary and ancient historical accounts of the battles for illustrating the close relationship between achieving victory in battles plus in business. In case your approach to your business revolves around meticulous strategy plus specific planning, he believes that it will be possible for you to come across practical weapons that can be mustered by you in the department of commerce.

Quotes from the Book;

“The twelve principles of military strategy explain most victories and every defeat, success, or failure – on the battlefield or in business or personal life.”

“Get the facts! The more you know about what you are doing, the better decisions you can make and the more effective you will be.”

“Almost all great military victories are battles of movement, maneuver, and unexpected swift action by one side to gain the advantage over the opposing force.”

One of the most important of all force multipliers is your ability to work harmoniously with the people around you. This enables you to accomplish vastly more than you could by yourself.”

7 – Be A Sales Superstar

Brian Tracy has over 20 books on the topic of selling. This book is perhaps one of the best books by Brian Tracy. However, Tracy still has more to say on the topic. In his book Be a Sales Superstar: 21 Great Ways to Sel More, Faster, Easier in Tough Markets, you can expect to still learn some important concepts that will help you with objections and closing the deal. You’ll learn Tracy’s concepts on how to invest three percent of your income back into your work. And the attitude side of selling, that selling is simply a cause and effect equation. Also, you’ll discover the impact of positive affirmations, e.g. “I love and embrace my work.”

Quotes from the Book;

“Your goal is to be among the top 10% of salespeople in your field. To reach that goal, you must do what the top people do, over and over, until it is as natural to you as breathing.”

“All top salespeople like themselves and love their work. And their customers can feel it.”

“Fully 80% of the reason that qualified prospects do not buy a product or service is that they are afraid of making a mistake.”

“Perhaps the most important single determinant of whether or not someone buys from you is how that person thinks and feels about you.”

8 – The 21 Success Secrets of Self-Made Millionaires

Tracy’s list of success principles is a clearly defined tuned resource for success secrets. In The 21 Success Secrets of Self-Made Millionaires, Tracy’s clear chapters present a few action steps that take you deeper into the details. In this book, Tracy does oversimplify what hard work and good health may equate to be. Nevertheless, this book will do good for any professional who needs to learn to use energy and focus on their career. Particularly, you’ll learn to dream big dreams and learn what it takes to become a millionaire. And the mindset that you need to dive into your goals and hard work. 

Quotes from the Book;

“All self-made millionaires work, hard, hard, hard. They start earlier, they work harder and they stay later.”

“More than 90% of all financially successful people today started off broke or nearly broke.”

“Your job is to develop a reputation for speed. Develop a sense of urgency. Develop a bias for action.”

“The first secret of self-made millionaires is simple: dream big dreams!”

“Your mind is like a muscle. It develops only with use.”

“Practice frugality, frugality, frugality in all things.”

9 – Focal Point

What is the reason that many individuals achieve more success as compared to others? In Focal Point: A Proven System to Simplify Your Life, Double Your Productivity and Achieve, according to Tracy, the genuine secret of top achievers happens to be their capability of finding their main focal point where they to concentrate so as to achieve optimum results. He also motivates the readers to analyze their personal lives critically in 7 main areas and depicts them the way of developing effectual and working objectives plus plans in every single area. This book is recommended to every individual who likes to optimize their income and also lead a healthy and decent lifestyle.

Quotes from the Book;

“Today you are paid for accomplishments, not activities. You are paid for outcomes rather than for inputs, or the number of hours you work.”

“Because we live in a merit-based society, as you increase your ability to contribute value, the amount you earn will increase as well.”

“Successful, happy people have good habits that are life-enhancing. Unsuccessful, unhappy people have habits that hurt them and hold them back.”

“The law of increasing returns says that the more you focus on doing the few things that represent the most valuable use of your time, the better you become at those activities and the less time it takes you to accomplish each one.”

10 – Advanced Selling Strategies

A simple-to-use manual has been provided by Brian Tracy for the salespersons. In Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Technique Used by Top Salespeople Everywhere Tracy has written in an extremely common-sense style while describing what is going to work in sales and whatnot. He makes it very simple for you to understand the flaws in your strategies of selling; however, he does not make you feel that you have to blame yourself. While he admits that it is feasible to achieve success without altering some flaws identified by him, Tracy makes it absolutely clear that every salesperson can achieve more success with correction. He has offered excellent and concrete actions that can be adapted by you for improving your ability to sell. This book is recommended for all beginner salespersons plus experts who like to have a refresher. It will be possible for the novices to organize a proper career sales technique while the veterans will be able to learn a few things that will help them to stay on top.

Quotes from the Book;

“By improving the way you think about yourself and your capabilities, you improve your performance, sometimes overnight!”

“Salespeople who reach their full potential are those who have overcome their fears and developed their courage to the point they are willing to march bravely forward in the face of the blazing guns of continuous failure, frustration, and rejection.”

“Fully 80% of your success as a salesperson will be determined by your attitude and only 20% by your aptitude.”

“You keep customers by delivering on your promises, fulfilling your commitments, and continually investing in maintaining the quality of your relationships.”

11 – How the Best Leaders Lead

Invaluable advice has been provided by Brian Tracy for helping the leaders to succeed. In the book How the Best Leaders Lead: Proven Secrets to Getting the Most Out of Yourself and Others Tracy does not suggest anything absolutely innovative, what he advises is nevertheless solid: Set targets, be decisive, be innovative, encourage your employees and concentrate on the results. No book will be required for teaching you that “to satisfy your potential it is imperative for you to excel at what you are performing”. However, you might welcome the reminder and the pep talk. Brian Tracy has turned out to be a best-selling writer with as many as 45 publications written by him till now. In a nutshell, it has been found that the concepts and suggestions of Tracy provide a solid foundation of the fundamentals of leadership in the midst of the challenges of today.

Quotes from the Book;

“We are living in the most challenging times for business and economics that we have experienced in our lifetimes.”

“Leadership is the single most important factor in the success or failure of a company or business.”

“Everything you do or say adds up or takes away from your credibility.”

“The best companies have the best leaders.”

12 – Goals!

Although the subtitle of the book appears to trigger skepticism, it is a new era and you should provide this with the benefit of the doubt. In Tracy’s book Goals! How to Get Everything you Want – Faster Than You Ever Thought Possible, the main recommendation is quite simple and effectual: define your targets, jot them down, formulate a strategy for achieving them plus work accordingly every single day. If you do this, then there is little chance for you to fail. It is another matter in case you are not able to attain “everything you desire”, but you will not be able to blame the method. The hardest part will be to put it into action. The book recommends a person to take control of his life, set targets, make plans, implement the plans, and advance. If one repeats this message frequently, he might also write down something and simply do it. 

Quotes from the Book;

“Positive emotions of happiness, excitement, love, and enthusiasm make you feel more powerful and confident.”

“The greatest enemies of success and happiness are negative emotions of all kinds.”

“Your self-concept precedes and predicts your levels of performance and effectiveness in everything you do.”

“Leaders have a vision. Non-leaders do not.”

“You will feel internally motivated to get up and get going every morning because every step you are taking will be moving you in the direction of something that is important to you.”

13 – Crunch Point

In Tracy’s book Crunch Point: The Secret to Succeeding When It Matters Most Robert Heinlein, a science-fiction author, once joked about the way to deal with a crisis by asserting that it will be a sensible idea to run around, shout, and scream whenever you are in doubt or in danger. Although it might not be possible for you to do so, how can you cope with an emergency situation, particularly if you happen to be in charge? Sadly, a lot of individuals tend to freeze once they experience trouble head-on. Most of the catastrophes will not be sending any prior warning, and it should be preparing you for the likelihood of any setback. Valuable information has been provided by Brian Tracy in this regard. He has described as many as 21 pragmatic steps that can be taken by you for defusing any disaster and go back to the right track correctly. His book is suggested for reading if you do not like to get caught unawares all of a sudden once a serious crisis does hit your business.

Quotes from the Book;

“Fortunately, courage can be developed by acting courageously. When you do something that you fear, you feel more courageous. In life, courage follows the courageous behavior. You become courageous by acting courageously, even when you do not feel like it. Emerson also wrote, “Do the thing and you will have the power.” Don’t be afraid to make hard decisions, especially with regard to people and expenses.”

“Whenever you face crunch time in your life or business, mentally call a time-out in the game and focus on getting all the information you can about the situation before you make a decision or overreact.”

14 – Speak to Win

Master communicator Brian Tracy never stops and has given many speeches and wrote many books, that directly results in him making millions. In Speak to Win: How to Present with Power in Any Situation Tracy stresses that planning is everything in speech and that speech must flow logically from concept to concept. Tracy reiterates that you must rehearse until your speech is perfect. The book has solid points and a great message. Tracy also discusses that you need to respect your audience and never waste their time. In this book, Tracy reiterates many concepts, but repetition is key to learning. Tracy has great insights and valuable information to set up speaking engagements. 

Quotes from the Book;

“Public speaking is a form of selling, and the principles that apply to make a sales presentation are many of the same principles that apply to speak in public.”

“In any group of people, about 70% of the participants will be visual in orientation.”

“The very best way to be liked is to be both authentic and humble.”

15 – Flight Plan

Abraham Lincoln once said, “God must love the common man, he made so many of them.” In the contrary, author Philip Wylie once wrote, “God must hate the common man, he made them so common.” Brain Tracy discusses that in the end, it all comes down to attitude. Think positive! Put your mind to work and you will achieve it! Work hard! – all are principles that are evergreen. In the book Flight Plan: The Real Secret of Success, Tracy explores these inspirations and insights. Learn to be courageous and move ahead, develop an action plan to hit your target, and firmly write your goals down are all concepts discusses in this book. 

Quotes from the Book;

“The future belongs to the risk-takers, not the security seekers.”

“Your thoughts create your reality.”

16 – Maximum Achievement

Considered one of the best books by Brian Tracy and one of Tracy’s most successful books, Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed Tracy uses a graphic anecdote to elaborate the intensity that you must have in feeling and thought to acquire the necessary work for achieving your goals. 

One morning, one of Socrates’ students asked his teacher how to become wise. Socrates took the young student down to a lake and both entered the water. Socrates then submerged the student’s head under the water, the student widely fought with exhaustion. Finally, Socrates freed him. The student gulped and finally got his breath back. Socrates observed calmly and said, “When you desire wisdom with the same intensity that you desire to breathe, then nothing will stop you from getting it.” 

Tracy reiterates that if you want success then the same type of wildly fighting must be implemented into your goals. 

Quotes from the Book;

“Thoughts are causes and conditions are effects.”

“If necessity is the mother of invention, then pain seems to be the father of learning.”

“The irresponsible person is the person who is still waiting for real life to begin.”

17 – Getting Rich Your Own Way

In Brian Tracy’s Getting Rich Your Own Way: Achieve All Your Financial Goals Faster Than You Ever Thought Possible you will learn concepts such as that the odds that you will become financially successful are 1 in 19. Those are extremely very good odds considering other statistics. Tracy discusses that instead of going around singing “If I were a rich man” from Fiddler on the Roof, it will be better if you go around reading instead. If wealth is your goal, then start taking Tracy’s advice. Tracy offers great insights, wisdom, and motivation that will allow you to develop the channels of becoming rich. He is an expert on self-help books and his techniques and guidance are as sound as a pillar. The philosophy and expertise in this book are evergreen principles for a lifetime. 

Quotes from the Book;

“Making money is a basic skill. It takes knowledge and practice to master, but since hundreds of thousands, and even millions, of men and women, have learned how to make money over the years, it is obviously a learnable skill.”

“The starting point of all financial success is for you to develop a prosperity consciousness. Think of yourself as a wealthy person in training, as a work in progress.”

18 – Time Power

Ask yourself these questions; Are your days disrupted by disorganization? Do you consistently get redirected in life? Fortunately, Brian Tracy has some solid and practical advice in his book called Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible. In it, Tracy discusses concrete solutions to reprogram your subconscious in the preparation of developing a time-saving lifestyle. Tracy offers useful summaries and exercises, including an action plan in each chapter of the book. Tracy designed the book for the reader to easily digest self-contained material in each unit. It’s important to understand that repetition is the key to learning and Tracy packs that into his book. This book is recommended for professionals, executives, and staff members or anyone who needs to reorganize their time. 

Quotes from the Book;

“Each minute spent in planning saves ten minutes in execution.”

“Time management is life management. Time management requires self-control, self-mastery, and self-discipline.”

“Stop regularly and look up at the summit, your eventual goal, and then adjust your footsteps to ensure that every step is still taking you in that direction.”

“When you set clear goals, make detailed plans of action, establish clear priorities and then focus single-mindedly on your most valuable tasks, you dramatically increase the likelihood or probability that you will be successful.”

19 – The Psychology of Selling

Selling is a very difficult and frustrating profession. Your self-esteem is impacted greatly over the brunt of unavoidable rejections that are consistent with the sales process. Fortunately, in Brian Tracy’s book The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible who in himself is an expert in sales training. This book particularly deals with the psychology of the buying and selling process and explains how the self-concept impacts your sales performance. Tracy dives deep into why people buy and the emotions behind their purchasing decisions. The book is often repetitive, however, repetition is learning and many of these concepts are in need of repeating. 

Quotes from the Book;

“Fear and self-doubt have always been the greatest enemies of human potential.”

“Once you have programmed a goal into your subconscious mind, it takes on a power of its own.”

“Success is not an accident. Failure is not an accident either. In fact, success is predictable. It leaves tracks.”

“When you are selling in the home…never make a sales presentation in the living room. People do not make important…decisions in the living room; they make them in the kitchen or at the dining room table.”

20 – No Excuses!

In No Excuses! The Power of Self-Discipline, Brian Tracy offers an insightful formula for overcoming life’s most complex challenges. It all comes down to self-discipline. A concept that literally changes people’s lives and impacts the overall success and happiness. Tracy discusses a wide range of topics from marriage to integrity. Tracy’s advice is set for the ages and you will find them quite helpful. Tracy demonstrates that you need to take responsibility and there are no excuses to take charge and impact your own destiny. To be successful and happy, you must stop making excuses and focus on the direction of your progress. 

Quotes from the Book;

“The most important success principle of all was stated by Elbert Hubbard, one of the most prolific writers in American history, at the beginning of the twentieth century. He said, ‘Self-discipline is the ability to do what you should do when you should do it, whether you feel like it or not.”

“Your ability to think, plan, and work hard in the short term and to discipline yourself to do what is right and necessary before you do what is fun and easy is the key to creating a wonderful future for yourself.”

“Discipline is what you must have to resist the lure of excuses. It is a self-discipline that enables you to “vote yourself off the island.” It is the key to a great life and, without it, no lasting success is possible.”

21 – Earn What You’re Really Worth

Many of believing that we are worth more than we currently earn. But how do we get from where we are to the income that you want? In Earn What You’re Really Worth: Maximize Your Income at Any Time in Any Market Tracy teaches methods to build yourself up so that you can increase your earnings. Tracy identifies the roadblocks that hinder most people from succeeding. Tracy’s book offers valuable insights about how to realize your full earning potential so you can reach your main financial asset, which is your earning ability. These strategies and techniques will impel you in the marketplace to enhance your efforts in increasing your value. 

Quotes from the Book;

“The new normal is that we will have to run twice as fast just to stay in the same place, personally, nationally and internationally.”

“Begin to think in terms of why you are entitled to the money rather than in terms of why not.”

“Your job is as secure as your ability to render value in excess of what it costs to keep you on the payroll.”

“You can have just about anything you want so long as you are willing to pay the price. And nature always demands two things: that you pay the price in full and that you pay it in advance.”

22 – Eat That Frog

There are many frogs that get in our way – important tasks that we constantly put off for whatever reason. The key to having success is to learn to eat those frogs with a determinative attitude. Once again, Brian Tracy who is a master of time management discusses solid insightful and helpful advice in his book Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time. The summary of the book is: Action leads to accomplishment. Tracy offers methods, tools, and techniques that will help you in your success to stop procrastinating and get things done. 

Quotes from the Book;

“You can get control of your time and your life only by changing the way you think, work and deal with the never-ending river of responsibilities that flows over you each day.”

“Simply put, some people are doing better than others because they do certain things differently and they do the right things right.”

“The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success.”

“Clarity is the most important concept in personal productivity.”

23 – Kiss That Frog!

This book Kiss That Frog! 12 Great Ways to Turn Negatives into Positives in Your Life and Work written by Brian Tracy and his daughter Christina Tracy Stein is a book that teaches you to understand your fears and learn from them. As the fair tale goes, once upon a time, a princess kissed a frog. The frog turned into the prince of princesses’ dreams and they lived happily ever after. The book’s title is a marketing hook, however, the approach is solid. There are uncertainties, fears, and wounds that prevent you from achieving and fulfilling your dreams. This book highlights a positive change with positive thinking. These frogs are negative people, bad experiences, current problems, doubts, etc. 

Quotes from the Book;

“If you change your thinking about yourself, you change your life – almost immediately.”

“From this moment on, refuse to interpret situations in a negative way. Instead, look for the good and seek the valuable lesson in every setback and difficulty.”

“Fortunately, as many as 99% of the things that you worry about never happen.”

“You have a wonderful mind. You can use it to make yourself happy, or you can use it to make yourself angry.”

24 – TurboCoach

In TurboCoash: A Powerful System for Achieving Breakthrough Career Success, co-authored with Campbell Fraser is a book that answers a few questions about your business approach. After reading the insights that Tracy offers, you will feel ready and charged up. In many of Tracy’s books, you can expect that there is much detail; in this book, you can expect nothing less. But be advised this book is not how to coach others but a small turbo-charged of personal and useful advice from Tracy. Keep in mind that each minute you speed planning saves your ten minutes when you are ready to execute. 

Quotes from the Book;

“Nothing can change your outer world without a corresponding change in your inner world.”

“According to the Law of Correspondence, your outer world will always be a reflection of your inner world.”

“Your success in life is determined, to a large extent, by your ability to think, plan, decide and take action.”

“Personal strategic planning is the tool that takes you from wherever you are to wherever you want to go.”

25 – The Power of Charm

The authors have chosen this book to be apart of the best books by Brian Tracy list for its interpersonal and social intelligence perspective. This book on charm can be read in about an hour, although short, it is powerful with applicable and communicable techniques. In The Power of Charm: How to Win Anyone Over in any Situation, you can put this book into use immediately. The book is co-authored with Ron Arden, a former director, and actor, and you can see the value of being charming. However, the value of being charming brings huge value to the field of interpersonal communication. This book is a manual for novices and officer great insights at looking at the basics. Understand, that in business, 85% of your success is tied to your social intelligence and communication. 

Quotes from the Book;

“When we refer to charm, we’re not talking about table manners, good looks or being a snappy dresser; we’re talking about something much more profound.”

“Think what power there is in being able to make somebody feel wonderful about himself.”

“The first step toward becoming a completely charming person is to become a great listener.”

“There’s no question that smiling and laughing are clear indicators of how much you are enjoying being with someone.”

26 – Now…Build a Great Business!

Tracy covers seven aspects including team development, preparation, direction, product quality, marketing, sales and client services. Thompson and Tracy teach marketers exactly what they must perform and how they ought to do it. At packaging small business theories, Nobody defeats Tracy. This book Now…Build a Great Business! is thoughtful and has interesting case histories accompany. This small business guide is recommended for entrepreneurs. 

A few takeaways in this book include; follow these seven strategic areas and learn to run a successful thriving business; learn to make an intensive and strategic business program; learn to employ useful people with the SWAn formula;” make a high-quality offering and produce a fantastic reputation; learn to participate with your clients through effective, creative advertising; and even learn to treat customers directly and so they are going to purchase from you over and over. 

Quotes from the Book;

“You perform at your best when you align your personal passions with your purpose or work.”

“Leadership is what you do, rather than what you wish, hope, say or intend to do.”

27 – 12 Disciplines of Leadership Excellence

Perhaps one of the best books by Brian Tracy on leadership. Excellent leaders out of history — including Frederick the Great and Alexander the Great– left a legacy of leadership’s traits: “excellence, guts, determination, fortitude, listening, ethics” and “caring.” However, Frederick the Great and Alexander the Great are long gone and employees today are more demanding, skeptical, and self-interest. Leaders face continuous scrutiny from all angles and must consistently and accurately model the attitudes and behavior that they desire to have within their own followers. Unlike the historical times of great leaders in the past, today, leadership necessitates a combination of 12 broad “disciplines” that is critical for leadership excellence. Successful authors Brian Tracy and Peter Chee, who both are prolific leaders and leadership experts in their own right. Their book 12 Disciplines of Leadership Excellence: How Leaders Achieve Sustainable High Performance is a compilation that provides foundational and valuable management and leadership insights. You may possibly have heard most of it, but reviewing the tenets of leadership will never hurt you and can only further your knowledge. The book also gathers many principles all under one cover. 

Key points in this book include; why leaders today face greater requirements than ever before and really should embrace the 12 principles laid out in this book; the current workforce are self-interested and hard to lead; learn to place and align your goals to your worth; understand what your customers want; learn to be creative and foster your creativity; learn to develop courage and focus on making decisions and taking risk; take care for your employee and your people; learn to focus on one task at a time; and even learn how to commit to excellence and be the best in one area in your company or industry. 

Quotes from the Book

“One of the rarest and most valuable qualities in the world of work is a sense of urgency. Being known for this quality is one of the best reputations that you can have.”

“Excellent managers…practice ‘unconditional acceptance’ with each person, causing them to feel safe and secure with their boss and their work.”

“Time is the one indispensable and irreplaceable resource of accomplishment. It is your most precious asset.”

“One of your primary goals in life is to find something that you really enjoy doing and then to throw your whole heart into doing that job well.”

Final Thoughts on the Best Books by Brian Tracy

 The best books by Brian Tracy is not a list of Brian Tracy’s full list of books that he has written. However, the authors of this article have determined that these books by Brian Tracy from the author’s perspective and opinion are his better books. However, any books by Brian Tracy can bring value to the reader. Moreover, Brian Tracy is a master of motivation, selling, and time management. His lessons are evergreen and will continue to impact his readers, listeners, and the world. 

This page may contain affiliate links. This website may contain content that comes from Amazon. This website and its pages are not intended to constitute legal, financial, or tax advice. The information on this website and its pages are not intended to constitute investment advice and all content are the views and opinions of the author(s), contributors, or administrators. Please read our disclaimer for more info.

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James Gheen

Welcome to the Bigger Investing website. I’m here to help you find the resources, motivation, and guidance for all entrepreneurial, investing, business, career endeavors, and more, so that you can invest in what’s most important. Your mind!

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